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Managing Leisure Volume 16, 2011 - Issue 3
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Original Articles

Recreational golfers' attitudes and awareness of sponsorship: a case study of the 2008 Ryder Cup

Sangkwon Lee School of Foundations, Leadership, & Administration, Kent State University, Kent, OH, 44242-001, USACorrespondence[email protected]
,
John Harris School of Foundations, Leadership, & Administration, Kent State University, Kent, OH, 44242-001, USA
&
Mark Lyberger School of Foundations, Leadership, & Administration, Kent State University, Kent, OH, 44242-001, USA
Pages 192-206 | Published online: 11 Jul 2011

Citations (6)

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Read on this site (2)

Clément Lopez, Mathieu Djaballah & Dominique Charrier. (2022) Developing collaborative local sport policies through major sport events: the case of the 2018 Ryder Cup. Managing Sport and Leisure 0:0, pages 1-15.
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John Harris, Sangkwon Lee & Mark Lyberger. (2017) The Ryder Cup, national identities and team USA. Sport in Society 20:3, pages 413-427.
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Articles from other publishers (4)

Yunchao Bai, Brian H. Yim, John Breedlove & James J. Zhang. (2021) Moving Away from Category Exclusivity Deals to Sponsorship Activation Platforms: The Case of the Ryder Cup. Sustainability 13:3, pages 1151.
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Rui Biscaia, Abel Correia, Stephen Ross & António Rosado. (2014) Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans. International Journal of Sports Marketing and Sponsorship 16:1, pages 2-18.
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Rui Biscaia, Abel Correia, Antonio Fernando Rosado, Stephen D. Ross & João Maroco. (2013) Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions. Journal of Sport Management 27:4, pages 288-302.
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John Harris, Sangkwon Lee & Mark Lyberger. (2012) A Case Study of Recreational Golfers' Interest in the 2008 Ryder Cup. Event Management 16:1, pages 25-36.
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