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Original Articles

Using external reference price to reduce resistance to leisure service pricing increases

Pages 207-215 | Published online: 11 Jul 2011

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Samantha L. Powers, KangJae Jerry Lee, Nicholas A. Pitas, Alan R. Graefe & Andrew J. Mowen. (2020) Understanding access and use of municipal parks and recreation through an intersectionality perspective. Journal of Leisure Research 51:4, pages 377-396.
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Articles from other publishers (2)

Mukta Srivastava, Neeraj Pandey & Gordhan K. Saini. (2022) Reference price research in marketing: a bibliometric analysis. Marketing Intelligence & Planning 40:5, pages 604-623.
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F. Calabuig, Juan Núñez-Pomar, Vicente Prado-Gascó & V. Añó. (2014) Effect of price increases on future intentions of sport consumers. Journal of Business Research 67:5, pages 729-733.
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