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New Review of Academic Librarianship Volume 16, 2010 - Issue 2
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Original Articles

The Undergraduate Prospectus as a Marketing Tool for Academic Libraries

David Brown University of Reading Library, University of Reading, Reading, UK
&
Barbara Sen Department of Information Studies, University of Sheffield, Sheffield, UK
Pages 160-191 | Published online: 20 Oct 2010

Citations (5)

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Read on this site (2)

Richard Rutter, Fiona Lettice & John Nadeau. (2017) Brand personality in higher education: anthropomorphized university marketing communications. Journal of Marketing for Higher Education 27:1, pages 19-39.
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Margaret Weaver. (2013) Student Journey Work: A Review of Academic Library Contributions to Student Transition and Success. New Review of Academic Librarianship 19:2, pages 101-124.
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Articles from other publishers (3)

Ishewakatipa Muzvondiwa & Ngoako Solomon Marutha. (2021) Framework for improving usage of library services and resources in the private higher education in South Africa. Digital Library Perspectives 38:1, pages 104-130.
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. 2017. Managing Academic Libraries. Managing Academic Libraries 81 95 .
Jolie O. Graybill, Maria Taesil Hudson Carpenter, Jerome OffordJrJr, Mary Piorun & Gary Shaffer. (2013) Employee onboarding: identification of best practices in ACRL libraries. Library Management 34:3, pages 200-218.
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