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Journal of Risk Research Volume 9, 2006 - Issue 2: Affect and Risk Perception
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Article

When Less is More: How Affect Influences Preferences When Comparing Low and High‐risk Options

Robyn S. Wilson School of Environment and Natural Resources, The Ohio State University, Columbus, OHCorrespondence[email protected]
&
Joseph L. Arvai Department of Community, Agriculture, Recreation, and Resource Studies, and Environmental Science and Policy Program, Michigan State University, East Lansing, MI; Decision Research, Eugene, OR
Pages 165-178 | Published online: 20 Aug 2006

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