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Jay Trivedi & Ramzan Sama. (2020) The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective. Journal of Internet Commerce 19:1, pages 103-124.
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Jay Trivedi. (2019) Examining the Customer Experience of Using Banking Chatbots and Its Impact on Brand Love: The Moderating Role of Perceived Risk. Journal of Internet Commerce 18:1, pages 91-111.
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Mehrbakhsh Nilashi, Rabab Ali Abumalloh, Mesfer Alrizq, Abdullah Alghamdi, Sarminah Samad, Ahmed Almulihi, Maha M. Althobaiti, Muhammed Yousoof Ismail & Saidatulakmal Mohd. (2022) What is the impact of eWOM in social network sites on travel decision-making during the COVID-19 outbreak? A two-stage methodology. Telematics and Informatics 69, pages 101795.
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