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Research Letter

Visitors’ brand loyalty to a historical and cultural theme park: a case study of Hangzhou Songcheng, China

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Pages 861-868 | Received 19 Jun 2014, Accepted 07 Jan 2015, Published online: 06 Feb 2015

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Read on this site (6)

Chujun Wang, Yali Wang & Di Zhao. (2023) Newly constructed ancient towns in China: creating ‘heritage’ in theme parks. Journal of Tourism and Cultural Change 21:2, pages 253-267.
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Maksim Godovykh & Carissa Baker. (2022) The Effects of Visit Status on Guests’ Attitudes and Visit Intentions in the Theme Park Context. International Journal of Hospitality & Tourism Administration 0:0, pages 1-26.
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Tingting Zhang, Bin Li & Nan Hua. (2022) Chinese cultural theme parks: text mining and sentiment analysis. Journal of Tourism and Cultural Change 20:1-2, pages 37-57.
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Philip Feifan Xie & Jingjing Luo. (2021) Investigating visitor attitudes towards the reopening of a theme park: an application of the push-pull-mooring model. Journal of Travel & Tourism Marketing 38:8, pages 867-880.
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Vanessa Quintal, Geoff Soutar, Ian Phau & Abhinav Sood. (2021) Exploring personality and fit for garden festivals and parks: a Best-Worst Scaling approach. Current Issues in Tourism 24:12, pages 1686-1702.
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Jonas Karlsen Åstrøm. (2020) Why Theming? Identifying the Purposes of Theming in Tourism. Journal of Quality Assurance in Hospitality & Tourism 21:3, pages 245-266.
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Articles from other publishers (19)

Zengxian Liang & Xiang (Robert) Li. (2021) What is a Theme Park? A Synthesis and Research Framework. Journal of Hospitality & Tourism Research 47:8, pages 1343-1370.
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Ady Milman & Asli D.A. Tasci. (2022) The influence of dynamic pricing on consumer trust, value, and loyalty relationships in theme parks. Journal of Vacation Marketing 29:3, pages 386-408.
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Gökhan Akel & Engin Cakir. (2022) Theme park hotel experience, experiential satisfaction and behavioral intention: examination of visitors' experiences. Journal of Hospitality and Tourism Insights 6:3, pages 1419-1440.
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Xiaoxiao Fu, Carissa Baker, Wen Zhang & Ruoyang (Effie) Zhang. (2022) Theme Park Storytelling: Deconstructing Immersion in Chinese Theme Parks. Journal of Travel Research 62:4, pages 893-906.
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Ziyi Ma, Jiahe Sun, Yijin Xu & Zishan Zou. 2023. Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022). Proceedings of the 2022 3rd International Conference on E-commerce and Internet Technology (ECIT 2022) 47 60 .
Alev SÖKMEN, Selda YORDAM & Aslı EREN. (2022) Marka Reklamının Marka Deneyimi ve Marka Sadakatine Etkisinde Marka Tatmininin Aracılık Rolü: Otel Konukları Üzerine Bir AraştırmaThe Mediating Role of Brand Satisfaction in the Brand Advertisement’s Effect on Brand Experience and Brand Loyalty: A Research on Hotel Guests. Uluslararası Türk Dünyası Turizm Araştırmaları Dergisi 7:2, pages 44-59.
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Liting Zhou, Fei Ouyang, Yang Li, Jieling Zhan, Nadeem Akhtar & Muhammad Ittefaq. (2022) Examining the Factors Influencing Tourists’ Destination: A Case of Nanhai Movie Theme Park in China. Sustainability 14:18, pages 11419.
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Anwar Sadat Shimul. (2022) Brand attachment: a review and future research. Journal of Brand Management 29:4, pages 400-419.
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Carissa Baker. 2022. Global Perspectives on Strategic Storytelling in Destination Marketing. Global Perspectives on Strategic Storytelling in Destination Marketing 74 93 .
Ovidiu-Ioan Moisescu, Oana-Adriana Gică & Mihaela-Corina Dorobanțu. (2021) Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania. International Journal of Environmental Research and Public Health 18:19, pages 10033.
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Lea Susanne Faerber, Julian Hofmann, Dennis Ahrholdt & Oliver Schnittka. (2021) When are visitors actually satisfied at visitor attractions? What we know from more than 30 years of research. Tourism Management 84, pages 104284.
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Muhammed Furkan TAN & Emre ÇOLAKOĞLU. (2021) Marka Tatmini, Güveni ve Sadakati Arasındaki İlişkinin Sosyal Medya İletişimi Kapsamında İncelenmesi. Gaziantep University Journal of Social Sciences 20:2, pages 574-590.
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Ady Milman, Asli D.A. Tasci & Wei Wei. (2020) Crowded and popular: The two sides of the coin affecting theme-park experience, satisfaction, and loyalty. Journal of Destination Marketing & Management 18, pages 100468.
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Nan Chen, Yahui Wang, Jiaqi Li, Yuqian Wei & Qing Yuan. (2020) Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea. Sustainability 12:17, pages 6723.
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JunHui Wang, Yunseon Choe & HakJun Song. (2020) Brand Behavioral Intentions of a Theme Park in China: An Application of Brand Experience. Sustainability 12:11, pages 4500.
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Fang Wang, Lijun Lu, Lu Xu, Bihu Wu & Ying Wu. (2019) Alike but different: four ancient capitals in china and their destination images. International Journal of Tourism Cities 6:2, pages 415-429.
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Junhui Wang, Jinwon Kim & Sanghoon Kang. (2019) Antecedents and Consequences of Brand Experiences in a Historical and Cultural Theme Park. Sustainability 11:17, pages 4810.
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Jan G. Langhof & Stefan Güldenberg. (2019) Pirates, ghosts and customer loyalty – Reviewing the dark ride experience. Tourism Management Perspectives 31, pages 398-420.
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Choukri Menidjel, Abderrezzak Benhabib & Anil Bilgihan. (2017) Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty. Journal of Product & Brand Management 26:6, pages 631-649.
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