Citations (22)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (4)
Anita Goyal & Pranay Verma. (2023) Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty. Journal of International Food & Agribusiness Marketing 35:1, pages 88-109.
Read now
Read now
Muhammad Ishtiaq Ishaq, Eleonora Di Maria & Rizwan Qaiser Danish. (2022) Analyzing antecedents and consequences of multidimensional green brand equity. The Service Industries Journal 42:5-6, pages 453-479.
Read now
Read now
Eun Joo Kim, Seyhmus Baloglu & Tony L. Henthorne. (2021) Signaling effects of branded amenities on customer-based brand equity. Journal of Hospitality Marketing & Management 30:4, pages 508-527.
Read now
Read now
Wen-Qi Ruan, Shu-Ning Zhang, Chih-Hsing Liu & Yong-Quan Li. (2020) A new path for building hotel brand equity: the impacts of technological competence and service innovation implementation through perceived value and trust. Journal of Hospitality Marketing & Management 29:8, pages 911-933.
Read now
Read now
Articles from other publishers (18)
Charitha Harshani Perera, Long Thang Van Nguyen & Rajkishore Nayak. (2023) Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective. International Journal of Educational Management 37:6/7, pages 1335-1359.
Crossref
Crossref
S. Mostafa Rasoolimanesh, Azadeh Shafaei, Mehran Nejati & Poh Ling Tan. (2023) Corporate social responsibility and international students mobility in higher education. Social Responsibility Journal 19:9, pages 1632-1653.
Crossref
Crossref
Viktor Prokop & Petr Hajek. (2023) The role of top management meetings in enhancing product innovation and performance. R&D Management.
Crossref
Crossref
Mariia Bordian, Irene Gil-Saura & Maja Šerić. (2022) The impact of value co-creation in sustainable services: understanding generational differences. Journal of Services Marketing 37:2, pages 155-167.
Crossref
Crossref
Muhammad Irfan, Muhammad Shaukat Malik & Syeda Khadija Zubair. (2022) Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel. SAGE Open 12:2, pages 215824402210995.
Crossref
Crossref
Álvaro J. Rojas-Lamorena, Salvador Del Barrio-García & Juan Miguel Alcántara-Pilar. (2022) A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling. Journal of Business Research 139, pages 1067-1083.
Crossref
Crossref
Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
217
245
.
Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
25
113
.
Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
1
23
.
Xavier Dueñas, Maribel Rodríguez & Leonor M Pérez. (2021) Asymmetric importance-performance analysis: Measuring classification changes of destination attributes into basic, performance and excitement factors according to the segmentation criterion. Tourism and Hospitality Research 21:4, pages 418-425.
Crossref
Crossref
Arghya Ray, Pradip Kumar Bala, Shibashish Chakraborty & Shilpee A. Dasgupta. (2021) Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms. Journal of Retailing and Consumer Services 59, pages 102351.
Crossref
Crossref
Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2021) The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector. International Journal of Educational Management 35:1, pages 63-74.
Crossref
Crossref
Bruno Schivinski, Daniela Langaro, Teresa Fernandes & Francisco Guzmán. (2020) Social media brand engagement in the context of collaborative consumption: the case of AIRBNB. Journal of Brand Management 27:6, pages 645-661.
Crossref
Crossref
Maja Šerić & Josip Mikulić. (2020) Building brand equity through communication consistency in luxury hotels: an impact-asymmetry analysis. Journal of Hospitality and Tourism Insights 3:4, pages 451-468.
Crossref
Crossref
Marko Sarstedt, Christian M Ringle, Jun-Hwa Cheah, Hiram Ting, Ovidiu I Moisescu & Lacramioara Radomir. (2019) Structural model robustness checks in PLS-SEM. Tourism Economics 26:4, pages 531-554.
Crossref
Crossref
Maja Šerić & Irene Gil-Saura. (2019) Understanding brand equity in hotel firms. What is the role of brand loyalty and satisfaction?. International Journal of Contemporary Hospitality Management 31:9, pages 3526-3546.
Crossref
Crossref
Oriol Iglesias, Stefan Markovic & Josep Rialp. (2019) How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy. Journal of Business Research 96, pages 343-354.
Crossref
Crossref
Faruk Anıl Konuk. (2018) The role of risk aversion and brand-related factors in predicting consumers' willingness to buy expiration date-based priced perishable food products. Food Research International 112, pages 312-318.
Crossref
Crossref