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Articles

Influence of brand experience on customer inspiration and pro-environmental intention

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Pages 1154-1168 | Received 31 Jul 2019, Accepted 08 May 2020, Published online: 26 May 2020

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Articles from other publishers (23)

Marta Frasquet, Marco Ieva & Alejandro Mollá-Descals. (2024) Customer inspiration in retailing: The role of perceived novelty and customer loyalty across offline and online channels. Journal of Retailing and Consumer Services 76, pages 103592.
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Dongwei Yan, Chenke Wang, Tianyi Sun & Decheng Wen. (2023) The impact of service experience on sustainable customer engagement: The mediation of green perceived value and customer satisfaction. Corporate Social Responsibility and Environmental Management.
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Ayham A. M. Jaaron, Mudaser Javaid & R. L. Fernando Garcia. (2023) Can external and internal corporate social responsibility contribute to green customer behaviour? The mediating role of green trust in hotels. Corporate Social Responsibility and Environmental Management.
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Muhammad Shahzeb Fayyaz, Amir Zaib Abbasi, Khurram Altaf, Nasser Alqahtani & Ding Hooi Ting. (2023) Not inspired enough: the mediating role of customer engagement between YouTube’s perceived advertising value and customer inspiration. Kybernetes.
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Uttam Chakraborty & Santosh Kumar Biswal. (2023) Impact of social media participation on female entrepreneurs towards their digital entrepreneurship intention and psychological empowerment. Journal of Research in Marketing and Entrepreneurship 25:3, pages 374-392.
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Phuong Minh Binh Nguyen, Xuan Lan Pham & Giang Nu To Truong. (2023) The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs. Journal of Travel Research.
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Jialing Lin, Yubo Huang & Mengyao Li. (2023) Enhancing Green Purchase Intentions: The Effects of Product Transformation Salience and Consumer Traceability Knowledge. Sustainability 15:16, pages 12612.
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Sheng-Hshiung Tsaur, Chang-Hua Yen & Hong-Ru Wu. 2023. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience 1 31 .
Chuang Li, Zengfang Ren & Liping Wang. (2023) Research on the driving path of carbon inclusive system to green behavior of the public: based on procedural grounded theory and multiple intermediary model. Environmental Science and Pollution Research 30:33, pages 80393-80415.
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Menghan Hou, Mengyao Zhang & Yang Sun. (2023) Greening tourism with environmental wellness: importance of environmental engagement, green tourist intentions, and tourist’ environmental stimulus. Environmental Science and Pollution Research 30:33, pages 79846-79860.
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Xue Fang, Chaowu Xie, Jun Yu, Songshan Huang & Jiangchi Zhang. (2023) How do short-form travel videos trigger travel inspiration? Identifying and validating the driving factors. Tourism Management Perspectives 47, pages 101128.
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Sonal Purohit, Linda D. Hollebeek, Manish Das & Valdimar Sigurdsson. (2023) The effect of customers' brand experience on brand evangelism: The case of luxury hotels. Tourism Management Perspectives 46, pages 101092.
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Hiroharu Ochihara. (2023) The Role of Consumer Inspiration in Marketingマーケティングにおける消費者インスピレーションの役割. Japan Marketing Journal 42:3, pages 72-80.
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Min Wei, Min Liu, Yan Peng, Xing Zhou & Shuhao Li. (2022) Effects of creative atmosphere on tourists' post‐experience behaviors in creative tourism: The mediation roles of tourist inspiration and place attachment. International Journal of Tourism Research 25:1, pages 79-96.
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Yao Cao, Jialing Lin & Zhimin Zhou. (2022) Promoting customer value co-creation through social capital in online brand communities: The mediating role of member inspiration. Computers in Human Behavior 137, pages 107440.
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Haiyan Tang, Yong Ma & Jie Ren. (2022) Influencing factors and mechanism of tourists’ pro-environmental behavior – Empirical analysis of the CAC-MOA integration model. Frontiers in Psychology 13.
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Myat Su Han, Daniel Peter Hampson, Yonggui Wang & Hong Wang. (2022) Consumer confidence and green purchase intention: An application of the stimulus-organism-response model. Journal of Retailing and Consumer Services 68, pages 103061.
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Fengwei Dai, Dan Wang & Ksenia Kirillova. (2022) Travel inspiration in tourist decision making. Tourism Management 90, pages 104484.
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Chung-Wha (Chloe) Ki, Sangsoo Park & Youn-Kyung Kim. (2022) Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults. Journal of Business Research 144, pages 264-277.
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Faruk Anıl Konuk. (2021) The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust. Journal of Retailing and Consumer Services 63, pages 102698.
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Asif Ali Safeer, He Yuanqiong, Muhammad Abrar, Rizwan Shabbir & Hafiz Muhammad Wasif Rasheed. (2021) Role of brand experience in predicting consumer loyalty. Marketing Intelligence & Planning 39:8, pages 1042-1057.
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Yao Cao, Zhimin Zhou & Salman Majeed. (2021) Stimulating Customer Inspiration Through Online Brand Community Climates: The Mediating Role of Customer Interaction. Frontiers in Psychology 12.
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Jookyung Kwon & Jiseon Ahn. (2020) The effect of green CSR skepticism on positive attitude, reactance, and behavioral intention. Journal of Hospitality and Tourism Insights 4:1, pages 59-76.
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