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Current Issues in Tourism Volume 25, 2022 - Issue 10
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Articles

Developing a brand heritage model for time-honoured brands: extending signalling theory

Hanqun Songa Huddersfield Business School, University of Huddersfield, Hudderfield, UK
&
Jong-Hyeong Kimb School of Tourism Management, Sun Yat-sen University, Guangzhou, People’s Republic of ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6223-7167
ORCID Icon
Pages 1570-1587 | Received 13 Jan 2021, Accepted 29 Apr 2021, Published online: 14 May 2021

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Read on this site (4)

Jiseon Ahn. (2023) Role of brand heritage in local and franchise restaurant service. Total Quality Management & Business Excellence 34:13-14, pages 1882-1895.
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Sachin Kumar & Balbir Singh. (2023) What drives students to adopt m-learning apps? The role of e-WOM in signalling theory perspective. Behaviour & Information Technology 42:12, pages 2042-2059.
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Zhiwei (CJ) Lin, IpKin Anthony Wong, Gongpeng Zhang & Yun (Victoria) Chen. (2022) Longing for the heritage treasure: reconnecting the self and the heritage site through nostalgic reminiscences and psychological ownership. Journal of Travel & Tourism Marketing 39:3, pages 320-334.
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Edward C. S. Ku. Anthropomorphic chatbots as a catalyst for marketing brand experience: evidence from online travel agencies. Current Issues in Tourism 0:0, pages 1-20.
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Articles from other publishers (8)

Abderahman Rejeb, Alireza Abdollahi, Karim Rejeb & Mohamed M. Mostafa. (2022) Tracing knowledge evolution flows in scholarly restaurant research: a main path analysis. Quality & Quantity 57:3, pages 2183-2209.
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Jing (Bill) Xu, Hanqun Song & Girish Prayag. (2023) Using authenticity cues to increase repurchase intention in restaurants: Should the focus be on ability or morality?. Tourism Management Perspectives 46, pages 101102.
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Célia Santos, Arnaldo Coelho & Alzira Marques. (2023) The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk. Asia-Pacific Journal of Business Administration.
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Fabien Pecot, Gregory Rose, Altaf Merchant & Sunmee Choi. (2022) Brand heritage across cultures: U.S.A., France and South Korea. Journal of Brand Management 30:1, pages 49-60.
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Jian Yang, Jianle Tang & Lingmin Zhang. (2022) How nostalgic taste on the screen stimulates the consumption of time-honoured restaurants: The mediation role of parasocial interaction. Frontiers in Psychology 13.
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Huijun Yang, Hanqun Song, Qing Shan Ding & Hanjun Wang. (2022) Transparency, authenticity and purchase intentions: Chinese independent restaurants. International Journal of Contemporary Hospitality Management 34:11, pages 4245-4265.
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Filipa Rosado-Pinto & Sandra Maria Correia Loureiro. (2022) Authenticity: shedding light on the branding context. EuroMed Journal of Business.
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Hanqun Song, Yao-Chin Wang, Huijun Yang & Emily Ma. (2022) Robotic employees vs. human employees: Customers’ perceived authenticity at casual dining restaurants. International Journal of Hospitality Management 106, pages 103301.
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