Advanced search
Publication Cover
Current Issues in Tourism Volume 25, 2022 - Issue 22: Airbnb and the sharing economy
Submit an article Journal homepage
2,344
Views
5
CrossRef citations to date
0
Altmetric
Special Issue: Museums, Art Galleries and Digital Innovation Challenges

Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism

Tanja KomaracMarketing department, Faculty of Economics & Business, University of Zagreb, Zagreb, CroatiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6282-3887
ORCID Icon &
Đurđana Ozretić DošenMarketing department, Faculty of Economics & Business, University of Zagreb, Zagreb, CroatiaORCID Iconhttps://orcid.org/0000-0001-5976-5866
ORCID Icon
Pages 3675-3693 | Received 27 Dec 2020, Accepted 26 Jun 2021, Published online: 15 Jul 2021

Citations (5)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Anping Cheng, Dongming Ma, Younghwan Pan & Hao Qian. (2023) Enhancing Museum Visiting Experience: Investigating the Relationships Between Augmented Reality Quality, Immersion, and TAM Using PLS-SEM. International Journal of Human–Computer Interaction 0:0, pages 1-12.
Read now
Jonathan Barbara, Mattia Bellini, Hartmut Koenitz, Péter Kristóf Makai, Despoina Sampatakou & Shafaq Irshad. (2022) The Sacra Infermeria—a focus group evaluation of an augmented reality cultural heritage experience. New Review of Hypermedia and Multimedia 28:3-4, pages 143-171.
Read now

Articles from other publishers (3)

Shuran Yang. (2023) Storytelling and user experience in the cultural metaverse. Heliyon 9:4, pages e14759.
Crossref
Dorin-Mircea Popovici, Dorin Iordache, Radu Comes, Călin Gheorghe Dan Neamțu & Elena Băutu. (2022) Interactive Exploration of Virtual Heritage by Means of Natural Gestures. Applied Sciences 12:9, pages 4452.
Crossref
Sergio Ibáñez‐Sánchez, Carlos Orús & Carlos Flavián. (2022) Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory. Psychology & Marketing 39:3, pages 559-578.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.