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Current Issues in Tourism Volume 25, 2022 - Issue 22: Airbnb and the sharing economy
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Special Issue: Museums, Art Galleries and Digital Innovation Challenges

Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism

Tanja KomaracMarketing department, Faculty of Economics & Business, University of Zagreb, Zagreb, CroatiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6282-3887
ORCID Icon &
Đurđana Ozretić DošenMarketing department, Faculty of Economics & Business, University of Zagreb, Zagreb, CroatiaORCID Iconhttps://orcid.org/0000-0001-5976-5866
ORCID Icon
Pages 3675-3693 | Received 27 Dec 2020, Accepted 26 Jun 2021, Published online: 15 Jul 2021

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Anping Cheng, Dongming Ma, Younghwan Pan & Hao Qian. (2023) Enhancing Museum Visiting Experience: Investigating the Relationships Between Augmented Reality Quality, Immersion, and TAM Using PLS-SEM. International Journal of Human–Computer Interaction 0:0, pages 1-12.
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Jonathan Barbara, Mattia Bellini, Hartmut Koenitz, Péter Kristóf Makai, Despoina Sampatakou & Shafaq Irshad. (2022) The Sacra Infermeria—a focus group evaluation of an augmented reality cultural heritage experience. New Review of Hypermedia and Multimedia 28:3-4, pages 143-171.
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Articles from other publishers (3)

Shuran Yang. (2023) Storytelling and user experience in the cultural metaverse. Heliyon 9:4, pages e14759.
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Dorin-Mircea Popovici, Dorin Iordache, Radu Comes, Călin Gheorghe Dan Neamțu & Elena Băutu. (2022) Interactive Exploration of Virtual Heritage by Means of Natural Gestures. Applied Sciences 12:9, pages 4452.
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Sergio Ibáñez‐Sánchez, Carlos Orús & Carlos Flavián. (2022) Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory. Psychology & Marketing 39:3, pages 559-578.
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