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Research Note

Metaverse tourism: conceptual framework and research propositions

ORCID Icon, ORCID Icon, ORCID Icon & ORCID Icon
Pages 3268-3274 | Received 29 Mar 2022, Accepted 05 Sep 2022, Published online: 19 Sep 2022

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Read on this site (10)

Dogan Gursoy, Lu Lu, Robin Nunkoo & Demi Deng. (2023) Metaverse in services marketing: an overview and future research directions. The Service Industries Journal 43:15-16, pages 1140-1172.
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Miju Choi, Youngjoon Choi, Saeid Nosrati, Tadesse Bekele Hailu & Seongseop (Sam) Kim. (2023) Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events. Journal of Travel & Tourism Marketing 40:7, pages 602-618.
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Gözde Özdemir Uçgun & Salih Zeki Şahin. (2023) How does Metaverse affect the tourism industry? Current practices and future forecasts. Current Issues in Tourism 0:0, pages 1-15.
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Eva Sánchez-Amboage, Matías Enrique Membiela-Pollán, Valentín-Alejandro Martínez-Fernández & Sebastian Molinillo. (2023) Tourism marketing in a metaverse context: the new reality of European museums on meta. Museum Management and Curatorship 38:4, pages 468-489.
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Pier Luigi Parcu, Maria Alessandra Rossi, Niccolò Innocenti & Chiara Carrozza. (2023) How real will the metaverse be? Exploring the spatial impact of virtual worlds. European Planning Studies 31:7, pages 1466-1488.
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Ahmed Tlili, Ronghuai Huang & Kinshuk. (2023) Metaverse for climbing the ladder toward ‘Industry 5.0’ and ‘Society 5.0’?. The Service Industries Journal 43:3-4, pages 260-287.
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Sirong Chen, Irene Cheng Chu Chan, Shaogui Xu, Rob Law & Mu Zhang. (2023) Metaverse in tourism: drivers and hindrances from stakeholders’ perspective. Journal of Travel & Tourism Marketing 40:2, pages 169-184.
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Jacques Bulchand-Gidumal & Santiago Melián-González. (2023) Fighting fake reviews with blockchain-enabled consumer-generated reviews. Current Issues in Tourism 0:0, pages 1-15.
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Articles from other publishers (17)

Mune MOĞOL SEVER. (2023) Metaverse as fusion of B2C &G2C: A new business model for tourism融合B2C和G2C的Metaverse: 旅游业的新商业模式. Journal of Multidisciplinary Academic Tourism 8:2, pages 193-202.
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Saeed Banaeian Far, Azadeh Imani Rad & Maryam Rajabzadeh Asaar. (2023) Blockchain and its derived technologies shape the future generation of digital businesses: a focus on decentralized finance and the Metaverse. Data Science and Management 6:3, pages 183-197.
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Lingwen Wei, Xutian Wang, Ting Wang, Zhilan Duan, Yan Hong, Xiaoming He & Huawei Huang. (2023) Recommendation Systems for the Metaverse. Blockchains 1:1, pages 19-33.
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Alastair M. Morrison, Sudin Bag & Kousik Mandal. (2023) Virtual reality’s impact on destination visit intentions and the moderating role of amateur photography. Tourism Review.
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Jiale Zhang & Zongyuan Liu. (2023) The role of science fiction perception on innovator: integrating the theory of planned behavior and social support network theory. Kybernetes.
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Katsy Jiaxin Lin, Huiyue Ye & Rob Law. (2023) Understanding the development of blockchain-empowered metaverse tourism: an institutional perspective. Information Technology & Tourism.
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Jeff Baker, Kichan Nam & Christopher S. Dutt. (2023) A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR. Information Technology & Tourism.
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Hyeon Jo. (2023) Tourism in the digital frontier: a study on user continuance intention in the metaverse. Information Technology & Tourism.
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Dimitrios Buhalis, Daniel Leung & Michael Lin. (2023) Metaverse as a disruptive technology revolutionising tourism management and marketing. Tourism Management 97, pages 104724.
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Ana Martí-Testón, Adolfo Muñoz, Luis Gracia & J. Ernesto Solanes. (2023) Using WebXR Metaverse Platforms to Create Touristic Services and Cultural Promotion. Applied Sciences 13:14, pages 8544.
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Vikas Arya, Rachita Sambyal, Anshuman Sharma & Yogesh K Dwivedi. (2023) Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world . Journal of Consumer Behaviour.
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Albérico Travassos Rosário, Paula Rosa Lopes & Filipe Sales Rosário. 2023. Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse. Handbook of Research on AI-Based Technologies and Applications in the Era of the Metaverse 51 82 .
Namhee Lee & Mina Jo. (2023) Exploring problem-based learning curricula in the metaverse: The hospitality students' perspective. Journal of Hospitality, Leisure, Sport & Tourism Education 32, pages 100427.
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Fiona X. Yang & Ye Wang. (2023) Rethinking Metaverse Tourism: A Taxonomy and an Agenda for Future Research. Journal of Hospitality & Tourism Research, pages 109634802311635.
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Katerina Volchek & Armin Brysch. 2023. Information and Communication Technologies in Tourism 2023. Information and Communication Technologies in Tourism 2023 300 311 .
Shu-pei Tsai. (2022) Investigating metaverse marketing for travel and tourism. Journal of Vacation Marketing, pages 135676672211457.
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Chris Zhu, Don Chi Wai Wu, Yan Lu, Lawrence Hoc Nang Fong & Lena Silin She. (2022) When Virtual Reality meets destination marketing: The mediating role of presences between vividness and user responses. Journal of Vacation Marketing, pages 135676672211414.
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