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Current Issues in Tourism Volume 26, 2023 - Issue 20
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Articles

Constructing online destination brand experience and bilateral behavioral intentions: a sensory conduction perspective

Zhiyong LiSchool of Tourism, Sichuan University, Chengdu, People’s Republic of ChinaORCID Iconhttps://orcid.org/0000-0001-7167-9071
ORCID Icon,
Difei ZhangSchool of Tourism, Sichuan University, Chengdu, People’s Republic of China
,
Qiqi ZhangSchool of Tourism, Sichuan University, Chengdu, People’s Republic of China
&
Xinyi LiuSchool of Tourism, Sichuan University, Chengdu, People’s Republic of ChinaCorrespondence[email protected]
Pages 3364-3380 | Received 18 May 2022, Accepted 31 Aug 2022, Published online: 19 Sep 2022

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Edward C. S. Ku. Anthropomorphic chatbots as a catalyst for marketing brand experience: evidence from online travel agencies. Current Issues in Tourism 0:0, pages 1-20.
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Articles from other publishers (1)

Kevin Kam Fung So, Jing Li, Yueying He & Ceridwyn King. (2023) The Role of Customer Engagement in Sustaining Subjective Well-being After a Travel Experience: Findings From a Three-Wave Study. Journal of Travel Research.
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