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Information, Communication & Society Volume 19, 2016 - Issue 9: Understanding Communities in an Age of Social Media: The Good, the Bad, and the Complicated
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Articles

Monetizing the mommy: mommy blogs and the audience commodity

Andrea HunterDepartment of Journalism, Concordia University, Montreal, Quebec, CanadaCorrespondence[email protected]
Pages 1306-1320 | Received 15 Nov 2015, Accepted 02 May 2016, Published online: 20 May 2016

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Claudia Wegener, Friederike Jage-D’Aprile & Lisa Plumeier. (2023) Motherhood in social media: phenomena and consequences of the professionalization of mothers and their media (self-)representation. Feminist Media Studies 23:7, pages 3222-3238.
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Jeffrey P. Carpenter, Catharyn C. Shelton & Stephanie E. Schroeder. (2023) The education influencer: A new player in the educator professional landscape. Journal of Research on Technology in Education 55:5, pages 749-764.
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Stephanie Alice Baker & Michael James Walsh. (2023) ‘A mother’s intuition: it’s real and we have to believe in it’: how the maternal is used to promote vaccine refusal on Instagram. Information, Communication & Society 26:8, pages 1675-1692.
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Kendra Fowler & Veronica L. Thomas. (2023) Influencer marketing: a scoping review and a look ahead. Journal of Marketing Management 0:0, pages 1-32.
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Giang Nguyen-Thu. (2022) Hectic slowness: digital temporalities of precarious care from a Global South perspective. Feminist Media Studies 22:8, pages 1936-1950.
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Steven Holiday, Rebecca L. Densley & Mary S. Norman. (2021) Influencer Marketing Between Mothers: The Impact of Disclosure and Visual Brand Promotion. Journal of Current Issues & Research in Advertising 42:3, pages 236-257.
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Casey Scheibling. (2020) The culture of fatherhood 2.0: exploring the “tiny public” of dad bloggers in North America. Feminist Media Studies 20:6, pages 813-830.
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Maarit Jaakkola. (2020) From vernacularized commercialism to kidbait: toy review videos on YouTube and the problematics of the mash-up genre. Journal of Children and Media 14:2, pages 237-254.
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Brooke Erin Duffy & Urszula Pruchniewska. (2017) Gender and self-enterprise in the social media age: a digital double bind. Information, Communication & Society 20:6, pages 843-859.
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Articles from other publishers (24)

Minna Kallioharju, Terhi-Anna Wilska & Annamari Vänskä. (2023) Mothers’ self-representations and representations of childhood on social media. Young Consumers 24:4, pages 485-499.
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Rachelle M. Chee, Tanya S. Capper & Olav T. Muurlink. (2023) The impact of social media influencers on pregnancy, birth, and early parenting experiences: A systematic review.. Midwifery 120, pages 103623.
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Ryan Wold. (2022) Segmentation, Surveillance, and Automation: Practical and Ethical Considerations for Attracting, Sustaining, and Monetizing Audience Attention Online. Journal of Business and Technical Communication 37:2, pages 103-139.
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Johanna Arnesson. (2022) Influencers as ideological intermediaries: promotional politics and authenticity labour in influencer collaborations. Media, Culture & Society 45:3, pages 528-544.
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Casey Scheibling & Melissa A. Milkie. (2023) Shifting toward intensive parenting culture? A comparative analysis of top mommy blogs and dad blogs . Family Relations 72:2, pages 495-514.
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Chandra V. Reyna. (2022) “You're biracial but…”: Multiracial socialization discourse among mommy bloggers with Black and non‐Black multiracial children. Journal of Marriage and Family 84:5, pages 1507-1528.
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Brooke Erin Duffy, Kate M. Miltner & Amanda Wahlstedt. (2022) Policing “Fake” Femininity: Authenticity, Accountability, and Influencer Antifandom. New Media & Society 24:7, pages 1657-1676.
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Gaëlle Ouvrein. (2022) Mommy influencers: Helpful or harmful? The relationship between exposure to mommy influencers and perceived parental self-efficacy among mothers and primigravida. New Media & Society, pages 146144482210862.
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Manuela López, Maria Sicilia & Peeter W.J. Verlegh. (2021) How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives. Journal of Research in Interactive Marketing 16:1, pages 154-171.
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Johanna Arnesson. (2022) ‘Endorsing a dictatorship and getting paid for it’: Discursive struggles over intimacy and authenticity in the politicisation of influencer collaborations. New Media & Society, pages 146144482110643.
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Mari Lehto. (2021) Ambivalent influencers: Feeling rules and the affective practice of anxiety in social media influencer work. European Journal of Cultural Studies 25:1, pages 201-216.
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Maarit JaakkolaMaarit Jaakkola. 2022. Reviewing Culture Online. Reviewing Culture Online 151 210 .
Nils S. Borchers & Nadja Enke. (2021) Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines. Public Relations Review 47:3, pages 102041.
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Helen Ringrow. 2021. Analysing Religious Discourse. Analysing Religious Discourse 276 291 .
Steve G. Hoffman. (2020) A story of nimble knowledge production in an era of academic capitalism. Theory and Society 50:4, pages 541-575.
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Loes van Driel & Delia Dumitrica. (2020) Selling brands while staying “Authentic”: The professionalization of Instagram influencers. Convergence: The International Journal of Research into New Media Technologies 27:1, pages 66-84.
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Phoebe Maares, Sandra Banjac & Folker Hanusch. (2021) The labour of visual authenticity on social media: Exploring producers’ and audiences’ perceptions on Instagram. Poetics 84, pages 101502.
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Bettina Kohlrausch & Lena Weber. (2021) Gender Relations at the Digitalised Workplace: The Interrelation Between Digitalisation, Gender, and Work. Gender a výzkum / Gender and Research 21:2, pages 13-31.
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Helen Ringrow. (2020) “I can feel myself being squeezed and stretched, moulded and grown, and expanded in my capacity to love loudly and profoundly”: Metaphor and religion in motherhood blogs. Discourse, Context & Media 37, pages 100429.
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Catherine Archer. (2019) How influencer ‘mumpreneur’ bloggers and ‘everyday’ mums frame presenting their children online. Media International Australia 170:1, pages 47-56.
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Nicholas Hookway & Helene Snee. 2019. Handbook of Research Methods in Health Social Sciences. Handbook of Research Methods in Health Social Sciences 1353 1368 .
Jenna Abetz & Julia Moore. (2018) “Welcome to the Mommy Wars, Ladies”: Making Sense of the Ideology of Combative Mothering in Mommy Blogs. Communication, Culture and Critique 11:2, pages 265-281.
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Ranjana Das. (2017) Speaking About Birth: Visible and Silenced Narratives in Online Discussions of Childbirth. Social Media + Society 3:4, pages 205630511773575.
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Nicholas Hookway & Helene Snee. 2017. Handbook of Research Methods in Health Social Sciences. Handbook of Research Methods in Health Social Sciences 1 16 .

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