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Information, Communication & Society Volume 22, 2019 - Issue 10
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Book Reviews

Digital influence: unleash the power of influencer marketing to accelerate your global business

by Joel Backaler, PA, Palgrave Macmillan (Springer International Publishing with rights), 2018, $29.99 Hard Cover, ISBN: 978-3-319-78396-3

Bradley WilsonCommunication, Branding and Urban Creative Cultures, Facultad de Administracion, Universidad de Los Andes, Bogota, ColombiaCorrespondence[email protected]
Pages 1528-1530 | Published online: 02 Jul 2019

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