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Information, Communication & Society Volume 27, 2024 - Issue 1

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What is a meme, technically speaking?

Richard Rogersa Media Studies, University of Amsterdam, Amsterdam, NetherlandsCorrespondence[email protected]
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Giulia Giorgib Department of Social and Political Sciences, University of Milan, Milan, Italy

https://orcid.org/0000-0001-8198-7449 View further author information

Pages 73-91 | Received 15 Oct 2021, Accepted 24 Jan 2023, Published online: 14 Feb 2023

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https://doi.org/10.1080/1369118X.2023.2174790
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Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti & Guido Anselmi. (2024) The platformization of consumer culture: A theoretical framework. Marketing Theory.
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