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Articles

Lifestyles are risky, too: the social construction of risk and empowerment in prescription drug direct-to-consumer advertisements

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Pages 17-34 | Received 26 Dec 2016, Accepted 08 Mar 2019, Published online: 13 Apr 2019

Keep up to date with the latest research on this topic with citation updates for this article.

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Haeran Jae & Devon S. DelVecchio. (2022) Aliterate Consumers’ Processing of Drug Risk Information inDirect-to-Consumer Pharmaceutical Advertising. Journal of Global Marketing 35:2, pages 115-132.
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Articles from other publishers (1)

Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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