Advanced search
Publication Cover
International Journal on Media Management Volume 3, 2001 - Issue 4
Submit an article Journal homepage
332
Views
11
CrossRef citations to date
0
Altmetric
Original Articles

The new business significance of branding

Douglas Galbi Senior Economist at the U.S. Federal Communications Commission, U.S.A. E-mail: [email protected]
Pages 192-198 | Published online: 28 May 2009

Citations (11)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (6)

Nando Malmelin & Johanna Moisander. (2014) Brands and Branding in Media Management—Toward a Research Agenda. International Journal on Media Management 16:1, pages 9-25.
Read now
Yongjun Sung & Namkee Park. (2011) The Dimensions of Cable Television Network Personality: Implications for Media Brand Management. International Journal on Media Management 13:1, pages 87-105.
Read now
SylviaM. Chan-Olmsted & Jiyoung Cha. (2008) Exploring the Antecedents and Effects of Brand Images for Television News: An Application of Brand Personality Construct in a Multichannel News Environment. International Journal on Media Management 10:1, pages 32-45.
Read now
SylviaM. Chan-Olmsted & Jiyoung Cha. (2007) Branding Television News in a Multichannel Environment: An Exploratory Study of Network News Brand Personality. International Journal on Media Management 9:4, pages 135-150.
Read now
Verolien Cauberghe & Patrick De Pelsmacker. (2006) Opportunities and Thresholds for Advertising on Interactive Digital TV. Journal of Interactive Advertising 7:1, pages 2-23.
Read now
Walter S. McDowell. (2004) Exploring a Free Association Methodology to Capture and Differentiate Abstract Media Brand Associations: A Study of Three Cable News Networks. Journal of Media Economics 17:4, pages 309-320.
Read now

Articles from other publishers (5)

Olli Kuivalainen. 2009. Emergent Strategies for E-Business Processes, Services and Implications. Emergent Strategies for E-Business Processes, Services and Implications 136 154 .
Hanna‐Kaisa Ellonen & Olli Kuivalainen. (2008) Exploring a successful magazine web site. Management Research News 31:5, pages 386-398.
Crossref
Leona Achtenhagen & Robert G. Picard. (2005) Der Portfolio-Ansatz in den Medienindustrien – Ein strategisches Werkzeug mit unterschätztem Wert?. Controlling & Management 49:S8, pages 42-48.
Crossref
Leona Achtenhagen & Robert G. Picard. 2005. Controlling in TIME-Unternehmen. Controlling in TIME-Unternehmen 42 48 .
Robert G. Picard & Bum Soo Chon. (2004) Managing Competition Through Barriers to Entry and Channel Availability in the Changing Regulatory Environment. The International Journal on Media Management 6:3&4, pages 168-175.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.