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International Journal on Media Management Volume 3, 2001 - Issue 4
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Original Articles

Content builds brands online

Gerry McGovern United Kingdom E-mail: [email protected]
Pages 198-201 | Published online: 28 May 2009

Citations (14)

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Nando Malmelin & Johanna Moisander. (2014) Brands and Branding in Media Management—Toward a Research Agenda. International Journal on Media Management 16:1, pages 9-25.
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Articles from other publishers (13)

Jörg Tropp & Stefan Weinacht. 2022. Handbook of Media and Communication Economics. Handbook of Media and Communication Economics 1 25 .
Berrin Arzu EREN. (2020) ON-LINE PERAKENDE SEKTÖRÜNDE UYGULANAN PARASAL VE PARASAL OLMAYAN SATIŞ PROMOSYONLARININ MARKA EDERİNE ETKİSİImpact of Monetary and Non-monetary Sales Promotions on Brand Equity in On-line Retail Sector. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 23:44, pages 1133-1167.
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Jörg Tropp & Stefan Weinacht. 2020. Handbuch Medienökonomie. Handbuch Medienökonomie 677 703 .
Shabbir Husain. (2017) The Determinants of Loyalty in Online Commerce - An Exploratory Study in India. The Electronic Journal of Information Systems in Developing Countries 81:1, pages 1-17.
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Jörg Tropp & Stefan Weinacht. 2016. Handbuch Medienökonomie. Handbuch Medienökonomie 1 27 .
이지원 & In Won Kang. (2015) 웹사이트 품질과 웹활동에 따른 질적성과연구. International Commerce and Information Review 17:2, pages 41-65.
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이지원 & In Won Kang. (2015) Qualitative Assessment on web quality and web-activities. International Commerce and Information Review 17:2, pages 41-65.
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Stefan Weinacht. 2015. Handbook of Media Branding. Handbook of Media Branding 231 249 .
T. Yang & D. Bolchini. (2013) Branded Interactions: Predicting Perceived Product Traits and User Image from Interface Consistency and Visual Guidance. Interacting with Computers 26:5, pages 465-487.
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Anssi Tarkiainen, Hanna-Kaisa Ellonen, Mart Ots & Lara Stocchi. (2014) Creating Loyalty Towards Magazine Websites. International Journal of E-Business Research 10:1, pages 1-14.
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김나은 & 김민화. (2011) The Impact of Tourism Web-Site's Reputation and Sense of Community on e-WOM Effects. Journal of Korea Service Management Society 12:2, pages 1-25.
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Annika Häuser & Elke Theobald. 2011. Brand Evolution. Brand Evolution 217 234 .
Marianne Horppu, Olli Kuivalainen, Anssi Tarkiainen & Hanna‐Kaisa Ellonen. (2008) Online satisfaction, trust and loyalty, and the impact of the offline parent brand. Journal of Product & Brand Management 17:6, pages 403-413.
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