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International Journal on Media Management Volume 3, 2001 - Issue 4
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Original Articles

Enhanced TV as brand extension: TV viewers' perception of enhanced TV features and TV commerce on broadcast networks' web sites

Louisa Ha Associate Professor in Telecommunications, Bowling Green State University, Bowling Green, Ohio, U.S.A. E-mail: [email protected]
&
Sylvia M. Chan‐Olmsted Associate Professor in Telecommunication, University of Florida, Gainesville, Florida, U.S.A. E-mail: [email protected]
Pages 202-213 | Published online: 28 May 2009

Citations (14)

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Read on this site (8)

Verena Telkmann. (2021) Broadcasters’ content distribution and programming decisions in multi-channel environments: a literature review. Journal of Media Business Studies 18:2, pages 106-131.
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J. Sonia Huang. (2020) Feedback effect of online brand extension: an empirical analysis of newspapers in Taiwan. Chinese Journal of Communication 13:4, pages 389-406.
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Sang Ki Baek, Sang-Hyun Nam & Byeng-Hee Chang. (2017) Feedback effect of brand extension in cable networks established by parent newspaper brands: applying expectation disconfirmation theory. Journal of Media Economics 30:4, pages 173-190.
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Chang-Dae Ham & Hyung-Seok Lee. (2015) Internet media personality: scale development and advertising implications. International Journal of Advertising 34:2, pages 327-349.
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Eun Hwa Jung & Justin Walden. (2015) Extending the Television Brand: An Examination of Why Consumers Use Broadcast Network Web Sites. Journal of Broadcasting & Electronic Media 59:1, pages 94-111.
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Nando Malmelin & Johanna Moisander. (2014) Brands and Branding in Media Management—Toward a Research Agenda. International Journal on Media Management 16:1, pages 9-25.
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Amy Jo Coffey & Johanna Cleary. (2011) Promotional Practices of Cable News Networks: A Comparative Analysis of New and Traditional Spaces. International Journal on Media Management 13:3, pages 161-176.
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Alex Wang. (2011) Branding over Internet and TV Advertising. Journal of Promotion Management 17:3, pages 275-290.
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Articles from other publishers (6)

Luis Sangil, Francisco Campos-Freire & Francisco J. Pérez-Latre. (2023) Monetization of digital newspapers: Experimentation with brand extension and buying influence. El Profesional de la información.
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Madhupa Bakshi & Prashant Mishra. (2017) Drivers of brand equity of television news channels: evidences from emerging market. Marketing Intelligence & Planning 35:1, pages 147-162.
Crossref
Kati Förster. 2015. Handbook of Media Branding. Handbook of Media Branding 281 293 .
Anssi Tarkiainen, Hanna-Kaisa Ellonen, Mart Ots & Lara Stocchi. (2014) Creating Loyalty Towards Magazine Websites. International Journal of E-Business Research 10:1, pages 1-14.
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Alex Wang. (2009) Cross‐channel integration of advertising: does personal involvement matter?. Management Research News 32:9, pages 858-873.
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Louisa Ha. 2004. The Internet Encyclopedia. The Internet Encyclopedia.

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