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Original Articles

Introduction: Traditional Media and the Internet: The Search for Viable Business Models

Pages 2-3 | Published online: 22 Jun 2011

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Barira Bakhtawar, Faiza Latif, Paul Clemens Murschetz & Asifa Kamal. (2022) Content Niching of AM/FM Vs. Digital-Only Audio Media in Pakistan: An Empirical Analysis of Competitive Distinctiveness in the Content Available on Websites. International Journal on Media Management 24:4, pages 251-274.
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Luis Sangil, Francisco J. Pérez-Latre & Manuel Goyanes. (2022) Charge for Content and Digital Culture Transformation: Agility as Strategy at El Mundo. International Journal on Media Management 24:4, pages 197-223.
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Sabine Baumann. (2020) Guest editor’s introduction: strategic media management at a junction. Journal of Media Business Studies 17:1, pages 1-12.
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Yonghwan Kim, Youngju Kim, Yuan Wang & Na Yeon Lee. (2016) Uses and Gratifications, Journalists’ Twitter Use, and Relational Satisfaction with the Public. Journal of Broadcasting & Electronic Media 60:3, pages 503-526.
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Mary Lou Sheffer & Brad Schultz. (2009) Blogging from the Management Perspective: A Follow-Up Study. International Journal on Media Management 11:1, pages 9-17.
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Brad Schultz & Mary Lou Sheffer. (2008) Blogging from the Labor Perspective: Lessons for Media Managers. International Journal on Media Management 10:1, pages 1-9.
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J. Sonia Huang & Don Heider. (2007) Media Convergence: A Case Study of a Cable News Station. International Journal on Media Management 9:3, pages 105-115.
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Articles from other publishers (2)

L. Meghan Mahoney & Tang Tang. 2016. Strategic Social Media. Strategic Social Media 279 296 .
Arnt Maasø, Trine Syvertsen & Vilde Schanke Sundet. (2007) «Fordi de fortjener det». Publikumsdeltakelse som strategisk utviklingsområde i mediebransjen. Norsk medietidsskrift 14:2, pages 126-154.
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