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International Journal on Media Management Volume 15, 2013 - Issue 1
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Original Articles

Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process

Hilde A. M. Voorveld Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
,
Fred E. Bronner Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands
,
Peter C. Neijens Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands
&
Edith G. Smit Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, The Netherlands
Pages 43-65 | Published online: 08 Feb 2013

Citations (7)

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Read on this site (3)

Zeph M. C. van Berlo, Eva A. van Reijmersdal & Guda van Noort. (2023) Experiencing Branded Apps: Direct and Indirect Effects of Engagement Experiences on Continued Branded App Use. Journal of Interactive Advertising 23:1, pages 73-83.
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Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga & Fred Bronner. (2018) Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type. Journal of Advertising 47:1, pages 38-54.
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Nando Malmelin & Johanna Moisander. (2014) Brands and Branding in Media Management—Toward a Research Agenda. International Journal on Media Management 16:1, pages 9-25.
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Articles from other publishers (4)

Emil Steiner, Matthew Pittman & Brandon Boatwright. (2023) When Sports Fans Buy: Contextualizing Social Media Engagement Behavior to Predict Purchase Intention. International Journal of Sport Communication, pages 1-11.
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Zeph M. C. van Berlo, Eva A. van Reijmersdal & Guda van Noort. 2019. Advances in Advertising Research X. Advances in Advertising Research X 3 13 .
Christopher P. Holland. 2019. Collaboration in the Digital Age. Collaboration in the Digital Age 271 289 .
H. A. M. Voorveld, E. G. Smit, P. C. Neijens & A. E. Bronner. (2016) Consumers' Cross-Channel Use in Online and Offline Purchases: An Analysis of Cross-Media And Cross-Channel Behaviors between Products. Journal of Advertising Research 56:4, pages 385-400.
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