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International Journal on Media Management Volume 20, 2018 - Issue 2
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Articles

Demographic differences in perceptions of media brand personality: a multilevel analysis

Danny Da Eun KimAnnenberg School for Communication, University of Pennsylvania, Philadelphia, USACorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-4196-1524
ORCID Icon
Pages 81-106 | Received 02 Jun 2017, Accepted 23 Nov 2017, Published online: 11 Dec 2017

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Manithaythip Thephavanh, Joshua N.M. Philp, Ian Nuberg & Matthew D. Denton. (2023) Exploring demographic influences on perceptions of agricultural entrepreneurship as a career choice among Lao youth. Development in Practice 33:7, pages 811-824.
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Cristina Etayo, Alberto Bayo-Moriones & Alfonso Sánchez-Tabernero. (2023) The Growth of the offer and the Perceptions of Television Content Quality. Journal of Media Business Studies 20:1, pages 1-26.
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Jacqueline Burgess & Christian Jones. (2022) Exploring emergent co-creative narrative in a strategy video game brand. Journal of Media Business Studies 19:3, pages 185-202.
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Jacqueline Burgess & Christian Jones. (2020) A Hierarchy of Acceptable Changes for Audiences of Nostalgic Narrative Media Brands. International Journal on Media Management 22:3-4, pages 191-209.
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Danny D. E. Kim. (2020) Drawn to the Screen by Who We Are and Who We Aspire to Be: Brand-Self Congruence Differences in Movie Preferences. International Journal on Media Management 22:3-4, pages 144-167.
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