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International Gambling Studies Volume 4, 2004 - Issue 1
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Original Articles

The mathematics and marketing of dead chip programmes: finding and keeping the edge

Robert C. Hannum University of Denver, Colorado, USA
&
Sudhir H. Kale Bond University, Queensland, Australia
Pages 33-45 | Published online: 17 Feb 2007

Citations (7)

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Read on this site (2)

Wen-Jen Hsu & Bin-Tzong Chie. (2021) How do advantage players exploit casinos’ premium offers? Simulations and solutions. International Gambling Studies 21:1, pages 74-91.
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J.Z. Gao, D. Fong & X. Liu. (2011) Mathematical analyses of casino rebate systems for VIP gambling. International Gambling Studies 11:1, pages 93-106.
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Articles from other publishers (5)

Catherine Prentice. (2016) Leveraging employee emotional intelligence in casino profitability. Journal of Retailing and Consumer Services 33, pages 127-134.
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Catherine Prentice & Brian E.M. King. (2013) Impacts of personality, emotional intelligence and adaptiveness on service performance of casino hosts: A hierarchical approach. Journal of Business Research 66:9, pages 1637-1643.
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Catherine Prentice & Brian E.M. King. (2013) Emotional intelligence and adaptability – Service encounters between casino hosts and premium players. International Journal of Hospitality Management 32, pages 287-294.
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Catherine Prentice & Brian King. (2011) The Influence of Emotional Intelligence on the Service Performance of Casino Frontline Employees. Tourism and Hospitality Research 11:1, pages 49-66.
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Jim Orford. 2010. An Unsafe Bet?. An Unsafe Bet? 259 272 .

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