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Articles

Personality and psychographics of three types of gamblers in the United States

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Pages 338-355 | Received 29 Oct 2012, Accepted 21 Jun 2013, Published online: 01 Aug 2013

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Hong-Zhi Liu, Yu Zheng, Li-Lin Rao, Fang Wang, Yue Sun, Gui-Hai Huang, Shu Li & Zhu-Yuan Liang. (2018) Not all gamblers are created equal: gambling preferences depend on individual personality traits. Journal of Risk Research 21:7, pages 885-898.
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Vishal Chandr Jaunky & Bhooshan Ramchurn. (2014) Consumer behaviour in the scratch card market: a double-hurdle approach. International Gambling Studies 14:1, pages 96-114.
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