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International Gambling Studies Volume 20, 2020 - Issue 2
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Affiliate marketing of sports betting – a cause for concern?

Scott Houghtona Department of Psychology, Faculty of Health and Life Sciences, Northumbria University, Newcastle upon Tyne, UKCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0165-122XView further author information
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Mark Mossa Department of Psychology, Faculty of Health and Life Sciences, Northumbria University, Newcastle upon Tyne, UKORCID Iconhttps://orcid.org/0000-0002-5994-2540View further author information
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Emma Caseyb Department of Criminology and Sociology, Faculty of Arts and Social Sciences, Northumbria University, Newcastle upon Tyne, UKView further author information
Pages 240-245 | Received 09 Oct 2019, Accepted 09 Jan 2020, Published online: 27 Jan 2020

Citations (7)

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Read on this site (2)

Nerilee Hing, Matthew Rockloff & Matthew Browne. (2023) A bad bet for sports fans: the case for ending the “gamblification” of sport. Sport Management Review 26:5, pages 788-812.
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Scott Peter Benjamin Houghton & Mark Moss. (2023) Assessing the bets advertised on Twitter by gambling operators and gambling affiliates – an observational study incorporating simulation data to measure bet success. International Gambling Studies 23:2, pages 225-238.
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Articles from other publishers (5)

Bora Jeong, Gunwoong Lee & Keongtae Kim. (2023) Digital Piracy of Live Content and Illegal Online Gambling: Evidence from Live Sports Broadcasts. SSRN Electronic Journal.
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Damien Brevers, Claus Vögele & Joël Billieux. 2022. Wohlbefinden und Gesundheit im Jugendalter. Wohlbefinden und Gesundheit im Jugendalter 363 392 .
Jamie Torrance, Bev John, James Greville, Marie O’Hanrahan, Nyle Davies & Gareth Roderique-Davies. (2021) Emergent gambling advertising; a rapid review of marketing content, delivery and structural features. BMC Public Health 21:1.
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Zurina Patrick & Ong Choon Hee. (2021) Affiliate Marketing in SMEs: The Moderating Effect of Developmental Culture. Pertanika Journal of Social Sciences and Humanities 29:2.
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Richard J. E. James & Alex Bradley. (2021) The Use of Social Media in Research on Gambling: a Systematic Review. Current Addiction Reports 8:2, pages 235-245.
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