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Asian Ethnicity Volume 16, 2015 - Issue 3: Ethnicities in Sinophone Cyberspace
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Asian ethnicity in the West: preference for Chinese, Indian and Korean service staff

Chris BaumannDepartment of Marketing and Management, Macquarie University, Sydney, Australia;Seoul National University (SNU), Seoul, South KoreaCorrespondence[email protected]
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Shu SetogawaDepartment of Marketing and Management, Macquarie University, Sydney, AustraliaView further author information
Pages 380-398 | Published online: 18 Jul 2014

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Sunil Dutt Trivedi, Archit Vinod Tapar & Pranav Dharmani. (2023) A Systematic Literature Review of the Relationship between Consumer Ethnocentrism and Product Evaluation. Journal of International Consumer Marketing 0:0, pages 1-21.
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Paul Ryder & Joanna Vogeley. (2018) Telling the impact investment story through digital media: an Indonesian case study. Communication Research and Practice 4:4, pages 375-395.
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Heejin An Lim & Hyunjoo Im. (2023) It's the little “stings”: Racial microaggressions against Asian American customers in retail and their effects. Journal of Retailing and Consumer Services 71, pages 103194.
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Beatriz DeQuero‐Navarro, Karine Aoun Barakat, Clifford J. ShultzIIII, Rafael A. Araque‐Padilla & María Jose Montero‐Simó. (2022) Consumer animosity and perceived cultural distance: Toward mutual well‐being for refugees and host countries. Journal of Consumer Affairs 56:4, pages 1496-1524.
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Vivian W Y Leung, Weijia Tan, Deng-Min Chuang, Ka Tat Tsang & Daniel W L Lai. (2022) A Multidimensional Approach to Explore the Experiences with Ethnic Matching amongst Chinese Social Service Practitioners in the Greater Toronto Area. The British Journal of Social Work 52:3, pages 1592-1611.
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Maya F. Farah & Nour I. Mehdi. (2021) Consumer ethnocentrism and consumer animosity: A literature review. Strategic Change 30:1, pages 19-28.
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Leonidas Efthymiou, Yianna Orphanidou & George Panayiotou. (2020) Delineating the changing frontstage and backstage segregation in high-end and luxury hotels. Hospitality & Society 10:3, pages 287-312.
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Bo Chen. (2020) When foreign brands appear local, and local brands appear foreign. Asia Pacific Journal of Marketing and Logistics 33:1, pages 145-161.
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Sérgio Moro, Guilherme Pires, Paulo Rita & Paulo Cortez. (2019) A text mining and topic modelling perspective of ethnic marketing research. Journal of Business Research 103, pages 275-285.
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Piyush SharmaPiyush Sharma. 2019. Intercultural Service Encounters. Intercultural Service Encounters 75 95 .
Leonidas Efthymiou. (2018) Worker body-art in upper-market hotels: Neither accepted, nor prohibited. International Journal of Hospitality Management 74, pages 99-108.
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Jonghan Hyun & Ann Fairhurst. (2017) Understanding consumers' purchasing behavior of ethnically disparate products. Journal of Consumer Behaviour 17:1.
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Jackie L.M. Tam, Piyush Sharma & Namwoon Kim. (2016) Attribution of success and failure in intercultural service encounters: the moderating role of personal cultural orientations. Journal of Services Marketing 30:6, pages 643-658.
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Chris Baumann, Andrew R. Timming & Paul J. Gollan. (2016) Taboo tattoos? A study of the gendered effects of body art on consumers' attitudes toward visibly tattooed front line staff. Journal of Retailing and Consumer Services 29, pages 31-39.
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Wei Yao, Chris Baumann & Lay Peng Tan. 2015. Advances in National Brand and Private Label Marketing. Advances in National Brand and Private Label Marketing 19 33 .

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