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Soccer & Society Volume 23, 2022 - Issue 4-5: It’s a whole new ball game’: Thirty Years of the English Premier League
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Research Article

Sponsorship eras in the English Premier League: changing industries and globalization between 1992 and 2021

Remco M. Beeka Department of Sport Marketing and Management, Rotterdam University of Applied Sciences, Rotterdam, The Netherlands;b Department of Sport and Movement Sciences, Vrije Universiteit Brussel, Brussels, BelgiumCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-8472-8626
ORCID Icon &
Inge Deromb Department of Sport and Movement Sciences, Vrije Universiteit Brussel, Brussels, BelgiumORCID Iconhttps://orcid.org/0000-0002-4392-986X
ORCID Icon
Pages 349-366 | Published online: 06 Apr 2022

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Read on this site (1)

Remco M. Beek & Inge Derom. (2023) Sponsoring the UEFA Champions League: exploring the impact on brand equity among fan profiles. Soccer & Society 24:4, pages 563-580.
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Articles from other publishers (1)

Remco Beek, Jo Van Hoecke & Inge Derom. (2023) Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship. International Journal of Sports Marketing and Sponsorship.
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