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Soccer & Society Volume 9, 2008 - Issue 4
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Original Articles

The importance of building positive relationships between Hispanic audiences and Major League Soccer franchises: a case study of the public relations challenges facing Houston 1836

Ric Jensen Department of Contemporary Media and Journalism, University of South Dakota, Vermillion, USACorrespondence[email protected]
&
Jason Sosa Kinesiology Department, Rice University, Texas, USA
Pages 477-490 | Published online: 11 Sep 2008

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