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Original Articles

The Increasing Technology Divide

Persistent portrayals of maverick masculinity in US marketing

Pages 37-55 | Published online: 23 Feb 2009

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Read on this site (3)

Russell Belk. (2014) Digital consumption and the extended self. Journal of Marketing Management 30:11-12, pages 1101-1118.
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Mary Manjikian. (2014) Becoming Unmanned. International Feminist Journal of Politics 16:1, pages 48-65.
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Leslie Regan Shade. (2011) Wanted, Alive and Kicking. Feminist Media Studies 11:1, pages 123-129.
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Articles from other publishers (5)

Suman Mishra & Rebecca Kern-Stone. (2023) Smart Assistants for Smart Living: Ideology and Mythology in AI-Powered Smart Speaker Advertising. Journal of Communication Inquiry 47:4, pages 481-500.
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Subriena Persaud, Liz Grauerholz & Amanda Koontz Anthony. (2017) Gendered Representations and Portrayals in Technology Advertisements: Exploring Variations by Age, Race and Ethnicity. Gender Issues 35:2, pages 137-152.
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Josef Nguyen. (2016) Make Magazine and the Social Reproduction of DIY Science and Technology. Cultural Politics 12:2, pages 233-252.
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Shona M. Bettany, Ben Kerrane & Margaret K. Hogg. (2014) The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood. Journal of Business Research 67:7, pages 1544-1551.
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Gokcen Coskuner-Balli & Craig J. Thompson. (2013) The Status Costs of Subordinate Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through Capitalizing Consumption Practices. Journal of Consumer Research 40:1, pages 19-41.
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