Deferring gender equality until the next generation: evidence of the persistence of postfeminist discourse in advertising

Kasey Windelsa College of Journalism and Communications, University of Florida, Gainesville, FL, USACorrespondence[email protected]
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Sara Champlinb Mayborn School of Journalism, University of North Texas, Denton, TX, USAView further author information

Heidi Makadya College of Journalism and Communications, University of Florida, Gainesville, FL, USAView further author information

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Lauren Gurrieri, Linda Tuncay Zayer & Catherine A. Coleman. (2022) Transformative Advertising Research: Reimagining the Future of Advertising. Journal of Advertising 51:5, pages 539-556.
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Marta Mensa & Jean M. Grow. (2021) “Now I can see”: creative women fight against machismo in Chilean advertising. Gender in Management: An International Journal 37:3, pages 405-422.
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Deferring gender equality until the next generation: evidence of the persistence of postfeminist discourse in advertising

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Deferring gender equality until the next generation: evidence of the persistence of postfeminist discourse in advertising

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