Citations (6)
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Fiona Cownie, James Haft, Van Vu, Natalia Natalia & Monsak Chaiveeradech. (2022) Gratitude stimulates word-of-mouth more than words of thanks. Journal of Marketing Theory and Practice 0:0, pages 1-18.
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Monica Khanna, Isaac Jacob & Anjali Chopra. (2021) Marketing of higher education institutes through the creation of positive learning experiences – analyzing the role of teachers’ caring behaviors. Journal of Marketing for Higher Education 0:0, pages 1-20.
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Fiona Cownie & Maria Gallo. (2021) Alumni gratitude and academics: implications for engagement. Journal of Further and Higher Education 45:6, pages 788-802.
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Fiona Cownie. (2019) ‘What drives students’ affective commitment towards their university?’. Journal of Further and Higher Education 43:5, pages 674-691.
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Fiona Cownie. (2017) Gratitude and its drivers within higher education. Journal of Marketing for Higher Education 27:2, pages 290-308.
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Articles from other publishers (1)
Syed Muhammad Fazal-e-Hasan, Gary Mortimer, Ian Lings, Harjit Sekhon & Kerry Howell. (2019) Managing Relationships: Insights from a Student Gratitude Model. Research in Higher Education 62:1, pages 98-119.
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