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Journal of Management, Spirituality & Religion Volume 16, 2019 - Issue 1: The Marketing and Consumption of Spirituality and Religion
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Original articles

Believing is buying: religiosity, advertising skepticism, and corporate trust

Elizabeth A. MintonManagement & Marketing Department, University of Wyoming, Laramie, WY, USACorrespondence[email protected]
Pages 54-75 | Received 14 Nov 2016, Accepted 04 Feb 2018, Published online: 15 Feb 2018

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Abror Abror, Dina Patrisia, Yunita Engriani, Nazirul Mubin Bin Mohd Noor, Maznah Wan Omar, Muhd. Al Hafizh, Vanessa Gaffar & Muthia Roza Linda. (2023) Antecedents of customer value co-creation in Islamic banking: The role of religiosity, perceived value and behavioral factors. Cogent Business & Management 10:3.
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Lina, Mahfud Sholihin, Slamet Sugiri & Wuri Handayani. (2022) The Effect of Formal Performance Evaluation and Intrinsic Religiosity on Trust. Cogent Business & Management 9:1.
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Ridhi Agarwala, Prashant Mishra & Ramendra Singh. (2021) Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation: Context of Hindu Religion. Journal of Advertising 50:4, pages 372-390.
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Masud Chand & John Perry. (2019) The rise of the non-religous. Journal of Management, Spirituality & Religion 16:5, pages 445-461.
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Articles from other publishers (14)

Junaid Ansari & Syed Irfan Hyder. (2023) Instrument validation of the consumers’ religio-spiritual insights in context of advertising during religious festivals. Journal of Islamic Marketing.
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Muhammad Danish Habib & Festus Victor Bekun. (2021) Does religiosity matter in impulsive psychology buying behaviors? A mediating model and empirical application. Current Psychology 42:12, pages 9986-9998.
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Junaid Ansari, Ummi Naiemah Saraih, Adi A Azmin, Safeena Yaseen & Muhammad S Ramish. (2023) Religio-spiritual insights affecting the attitude toward advertising during religious festival: Comparison between an irritating and a religious advertisement. RAM. Revista de Administração Mackenzie 24:5.
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Elizabeth A. Minton, Begum Kaplan & Frank G. Cabano. (2022) The influence of religiosity on consumers' evaluations of brands using artificial intelligence. Psychology & Marketing 39:11, pages 2055-2071.
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Kathy I Man Mok & Desmond Chee Shiong Lam. (2021) Does religiosity matter for vice product consumption among Chinese individuals?. International Journal of Consumer Studies 46:2, pages 391-405.
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Whitney Ginder & Sang-Eun Byun. (2022) To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers. Journal of Retailing and Consumer Services 65, pages 102875.
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Abror Abror, Dina Patrisia, Yunita Engriani, Idris Idris & Shabbir Dastgir. (2021) Islamic bank trust: the roles of religiosity, perceived value and satisfaction. Asia Pacific Journal of Marketing and Logistics 34:2, pages 368-384.
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Cong Cao, Miaomiao Zheng & Linyao Ni. 2022. HCI for Cybersecurity, Privacy and Trust. HCI for Cybersecurity, Privacy and Trust 16 29 .
Raja Ahmed Jamil, Abdul Qayyum & Mohammad Saeed Lodhi. (2021) Skepticism Toward Online Advertising. International Journal of Online Marketing 12:1, pages 1-21.
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Gerald E. Ezirim, Peter O. Mbah, Ejikeme J. Nwagwu, Ikechukwu Charles Eze, George C. Nche & JohnBosco C. Chukwuorji. (2020) Trust and Trustworthiness in a Sub-Saharan African Sample: Contributions of Personality and Religiosity. Social Indicators Research 153:3, pages 1087-1107.
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Elizabeth A. Minton & Richie L. Liu. (2020) Religiosity and consumer belonging: Influences on product evaluations. Journal of Consumer Behaviour 20:1, pages 32-47.
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Elizabeth A. Minton. (2020) Reducing crimes against wildlife through promoting animal–human continuity beliefs: The role of consumers' religiosity. Psychology & Marketing 37:12, pages 1731-1742.
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Elizabeth A. Minton. (2019) When open‐mindedness lowers product evaluations: Influencers to consumers’ response to religious cues in advertising. Psychology & Marketing 37:3, pages 369-383.
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Carrie La Ferle & Sidharth Muralidharan. (2019) Religion in Domestic Violence Prevention PSAs: The Role of Religiosity in Motivating Christian Bystanders to Intervene. Journal for the Scientific Study of Religion 58:4, pages 874-890.
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