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Introduction

The marketing and consumption of spirituality and religion

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Damian Ruth. (2023) How marketizing and technologizing education undermines spirituality. Journal for the Study of Spirituality 0:0, pages 1-17.
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Sumrin Kalia. (2023) Consuming Islam: media, ritual, and identity in the making of a brotherhood. Religion, State and Society 51:2, pages 194-212.
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Clare D’Souza, Lorraine Valladares, Vanessa Ratten, Marthin Nanere, Tanvir Ahmed, Ninh Nguyen & Malliga Marimuthu. (2023) The Effects of Religious Participation and Brand Image on Commitment to Donate to Faith-Based Charities. Journal of Nonprofit & Public Sector Marketing 35:1, pages 81-109.
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Sarah Dodds, David A. Jaud & Valentyna Melnyk. (2021) Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising. Journal of Advertising 50:4, pages 354-371.
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