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Journal of Sport & Tourism Volume 16, 2011 - Issue 3: Sport, Tourism and National Identities
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Original Articles

The sponsor-global event relationship: a business-to-business tourism marketing relationship?

Norm O'Reilly School of Human Kinetics, University of Ottawa, CanadaCorrespondence[email protected]
,
Louise Heslop Sprott School of Business, Carleton University, Canada
&
John Nadeau School of Business, Nipissing University, Canada
Pages 231-257 | Published online: 15 Dec 2011

Citations (7)

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Read on this site (2)

Jonathan A. Jensen, David Head, Olivia Monroe & Scott Nestler. (2022) Investigating sport league sponsor retention: Results from a semi-parametric hazard model. Sport Management Review 25:1, pages 31-58.
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Fong Jia Wang, Kim Wai Raymond Sum, Chun On Johnny Wong & Chih Fu Cheng. (2021) The development and validation of an instrument for measuring market demand factors associated with sports training tourism for sports teams. Asia Pacific Journal of Tourism Research 26:1, pages 30-43.
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Articles from other publishers (5)

Chi-Pen Lin, Szu-Hung Chen, Luu Van Thong Trac & Chen-Fa Wu. (2021) An expert-knowledge-based model for evaluating cultural tourism strategies: A case of Tainan City, Taiwan. Journal of Hospitality and Tourism Management 49, pages 214-225.
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Jonathan A. Jensen, Joe B. Cobbs, Benjamin Albano & B. David Tyler. (2021) Analyzing Price Premiums In International Sponsorship Exchange. Journal of Advertising Research 61:1, pages 44-57.
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Kathy Babiak, Lucie Thibault & Annick Willem. (2018) Mapping Research on Interorganizational Relationships in Sport Management: Current Landscape and Future Research Prospects. Journal of Sport Management 32:3, pages 272-294.
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Jonathan A. Jensen & T. Bettina Cornwell. (2017) Why Do Marketing Relationships End? Findings From an Integrated Model of Sport Sponsorship Decision-Making. Journal of Sport Management 31:4, pages 401-418.
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Margaret A. Johnston. (2015) The sum of all fears: Stakeholder responses to sponsorship alliance risk. Tourism Management Perspectives 15, pages 91-104.
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