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Total Quality Management & Business Excellence Volume 18, 2007 - Issue 3
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Original Articles

Understanding the Antecedents to Customer Loyalty by Applying Structural Equation Modeling

Kaili Yieh Department of Business Administration, National Changhua University of Education, Taiwan, R.O.CCorrespondence[email protected]
,
Yu-Ching Chiao Department of Business Administration, National Chung Hsing University, Taiwan, R.O.C
&
Ya-Kang Chiu Department of Business Administration, National Chengchi University, Taiwan, R.O.C
Pages 267-284 | Published online: 05 Oct 2010

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Cheng-Shung Huang. (2011) Some insights into customer orientation: an investigation of salespeople in Taiwan. The International Journal of Human Resource Management 22:12, pages 2647-2663.
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