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Original Articles

A performance evaluation model of CRM on non-profit organisations

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Pages 321-342 | Published online: 01 Apr 2008

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Sujo Thomas, Sonal Kureshi & Sanket Vatavwala. (2020) Cause-Related Marketing Research (1988–2016): An Academic Review and Classification. Journal of Nonprofit & Public Sector Marketing 32:5, pages 488-516.
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Shwu-Ing Wu & Jui-Ho Chen. (2011) Comparison between manufacturing companies that are ISO certified and those that are not certified using performance measurement model. Total Quality Management & Business Excellence 22:8, pages 869-890.
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Ming-Tsang Lu, Chao-Che Hsu, James J.H. Liou & Huai-Wei Lo. (2018) A hybrid MCDM and sustainability-balanced scorecard model to establish sustainable performance evaluation for international airports. Journal of Air Transport Management 71, pages 9-19.
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Paraskevi Dekoulou & Panagiotis Trivellas. (2017) Organizational structure, innovation performance and customer relationship value in the Greek advertising and media industry. Journal of Business & Industrial Marketing 32:3, pages 385-397.
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Fu-Hsiang Chen & Gwo-Hshiung Tzeng. (2015) Probing Organization Performance Using a New Hybrid Dynamic MCDM Method Based on the Balanced Scorecard Approach. Journal of Testing and Evaluation 43:4, pages 20130181.
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Yuan Hsu Lin, Chih-Cheng Chen, Chuck F.M. Tsai & Ming-Lang Tseng. (2014) Balanced scorecard performance evaluation in a closed-loop hierarchical model under uncertainty. Applied Soft Computing 24, pages 1022-1032.
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Paraskevi Dekoulou & Panagiotis Trivellas. (2014) Learning Organization in Greek Advertising and Media Industry: A Way to Face Crisis and Gain Sustainable Competitive Advantage. Procedia - Social and Behavioral Sciences 148, pages 338-347.
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Yuanhsu Lin, Ming-Lang Tseng, Anthony S.F. Chiu & Ray Wang. (2014) Implementation and Performance Evaluation of a Firm's Green Supply Chain Management under Uncertainty. Industrial Engineering and Management Systems 13:1, pages 15-28.
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Mohamed Behery, Fauzia Jabeen & Mohammed Parakandi. (2014) Adopting a contemporary performance management system. International Journal of Productivity and Performance Management 63:1, pages 22-43.
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Timothy Bingham & Geoff Walters. (2012) Financial Sustainability Within UK Charities: Community Sport Trusts and Corporate Social Responsibility Partnerships. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 24:3, pages 606-629.
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Raymond Henry & Lisa Bosman. 2013. Social Media in Strategic Management. Social Media in Strategic Management 43 62 .
Shwu‐Ing Wu & Jui‐Ho Chen. (2012) The performance evaluation and comparison based on enterprises passed or not passed with ISO accreditation. International Journal of Quality & Reliability Management 29:3, pages 295-319.
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Shwu-Ing Wu & Chien-Lung Lu. (2012) The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan. International Journal of Hospitality Management 31:1, pages 276-285.
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Fu-Hsiang Chen, Tsung-Shin Hsu & Gwo-Hshiung Tzeng. (2011) A balanced scorecard approach to establish a performance evaluation and relationship model for hot spring hotels based on a hybrid MCDM model combining DEMATEL and ANP. International Journal of Hospitality Management 30:4, pages 908-932.
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Dorothea Greiling. (2010) Balanced scorecard implementation in German non‐profit organisations. International Journal of Productivity and Performance Management 59:6, pages 534-554.
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Shwu‐Ing Wu & Shin‐Yi Liu. (2010) The performance measurement perspectives and causal relationship for ISO‐certified companies. International Journal of Quality & Reliability Management 27:1, pages 27-47.
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Pierre Hadaya & Luc Cassivi. (2009) Collaborative e-product development and product innovation in a demand-driven network: the moderating role of eCRM. Electronic Markets 19:2-3, pages 71-87.
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Peter Gianiodis & Lisa B Bosman. (2010) The Affect of Social Networking Technology on Firm Opportunity Recognition. SSRN Electronic Journal.
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