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Original Articles

Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services

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Pages 957-974 | Published online: 06 Sep 2011

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Read on this site (12)

Jiseon Ahn. (2023) Role of brand heritage in local and franchise restaurant service. Total Quality Management & Business Excellence 34:13-14, pages 1882-1895.
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Kuo-Chien Chang, Ya-Ti Hsu, Yi-Sung Cheng & Nien-Te Kuo. (2021) How work engagement influences relationship quality: the roles of work motivation and perceived service guarantee strength. Total Quality Management & Business Excellence 32:11-12, pages 1316-1340.
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Ioannis Rizomyliotis, Athanasios Poulis, Giovanis Apostolos, Kleopatra Konstantoulaki & Ioannis Kostopoulos. (2020) Applying FCM to predict the behaviour of loyal customers in the mobile telecommunications industry. Journal of Strategic Marketing 28:1, pages 1-15.
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Weng-Kun Liu, Yueh-Shian Lee & Li-Mei Hung. (2017) The interrelationships among service quality, customer satisfaction, and customer loyalty: Examination of the fast-food industry. Journal of Foodservice Business Research 20:2, pages 146-162.
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Juran Kim. (2015) Sustainability in social brand communities: influences on customer equity. Journal of Global Scholars of Marketing Science 25:3, pages 246-258.
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Shih-Hao Wu, Chi-Tsun Huang & Yi-Fong Chen. (2015) Leisure-service quality and hedonic experiences: Singing at a Karaoke House as a Form of Theatre. Total Quality Management & Business Excellence 26:3-4, pages 298-311.
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Angelos Pantouvakis. (2013) The moderating role of nationality on the satisfaction loyalty link: evidence from the tourism industry. Total Quality Management & Business Excellence 24:9-10, pages 1174-1187.
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Sanjit Kumar Roy & Abdolreza Eshghi. (2013) Does relationship quality matter in service relationships?. Journal of Strategic Marketing 21:5, pages 443-458.
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