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Original Articles

Internal marketing and the moderating role of employees: An exploratory study

Pages 177-195 | Published online: 31 Jan 2012

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (4)

Faridoddin Rezaei, Iman Raeesi Vanani, Amirhosein Jafari & Sanaz Kakavand. (2022) Identification of Influential Factors and Improvement of Hotel Online User-Generated Scores: A Prescriptive Analytics Approach. Journal of Quality Assurance in Hospitality & Tourism 0:0, pages 1-40.
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Norazah Mohd Suki, Nazneen Islam Rony & Norbayah Mohd Suki. (2020) Do gender and income really moderate on employees’ job satisfaction? Insights from Malaysia’s oil and gas industry. International Journal of Management Science and Engineering Management 15:1, pages 47-58.
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Chih-Yang Chao, Pei-Yu Ku, Yi-Ting Wang & Yen-Hui Lin. (2016) The effects of job satisfaction and ethical climate on service quality in elderly care: the case of Taiwan. Total Quality Management & Business Excellence 27:3-4, pages 339-352.
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Articles from other publishers (13)

Manfred BruhnManfred Bruhn. 2023. Quality Management for Services. Quality Management for Services 287 391 .
Hüseyin CAN & Ersin ESKİLER. (2021) İŞ TATMİNİ VE ÇALIŞAN PERFORMANSI ÜZERİNE İÇSEL PAZARLAMANIN ETKİSİ: SPOR – FİTNESS MERKEZLERİ ÜZERİNE BİR ARAŞTIRMA. Ankara Üniversitesi Beden Eğitimi ve Spor Yüksekokulu SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi, pages 185-198.
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Hsin-Wei Wang, Szu-Yu Kuo & Liang-Bi Chen. (2021) Exploring the Relationship between Internal Information Security, Response Cost, and Security Intention in Container Shipping. Applied Sciences 11:6, pages 2609.
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Manfred BruhnManfred Bruhn. 2020. Qualitätsmanagement für Dienstleistungen. Qualitätsmanagement für Dienstleistungen 309 419 .
Umar Farooq Sahibzada, Cai Jianfeng, Fawad Latif & Zahid Shafait. (2019) Development and validation of a multidimensional instrument for measuring internal marketing in Chinese higher education. Journal of Enterprise Information Management 32:3, pages 413-435.
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Manfred BruhnManfred Bruhn. 2019. Qualitätsmanagement für Dienstleistungen. Qualitätsmanagement für Dienstleistungen 309 418 .
Peter Schneckenleitner. 2019. Handbuch Strategisches Krankenhausmanagement. Handbuch Strategisches Krankenhausmanagement 449 480 .
Gary M. Fleischman, Eric N. Johnson & Kenton B. Walker. 2017. Advances in Management Accounting. Advances in Management Accounting 91 125 .
Esra Baran & Gamze Arabelen. (2017) İÇSEL PAZARLAMANIN GEMİ ACENTELERİNİN İŞ TATMİNİ ÜZERİNDEKİ ETKİSİ: NİCEL BİR ARAŞTIRMA. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi.
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Arleen Hernández-Díaz, Theany Calderon-Abreu, Maria Amador-Dumois & Mario Córdova-Claudio. (2017) Internal marketing and customer-contact employees’ attitudinal outcomes. Academia Revista Latinoamericana de Administración 30:1, pages 124-143.
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Hui-Ching Weng, Tung-Mei Chen, Wei-Jing Lee, Ching-Sheng Chang, Chia-Tzu Lin & Meng-Ling Wu. (2016) Internal Marketing and Its Moderating Effects between Service-Oriented Encounter and Patient Satisfaction. Acta Paulista de Enfermagem 29:5, pages 506-517.
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Manfred BruhnManfred Bruhn. 2016. Qualitätsmanagement für Dienstleistungen. Qualitätsmanagement für Dienstleistungen 287 394 .
Ying-Pin Yeh. (2014) Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines. Journal of Air Transport Management 36, pages 94-100.
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