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Original Articles

Penalty–Reward-Contrast Analysis: a review of its application in customer satisfaction research

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Pages 1288-1300 | Published online: 17 Apr 2013

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Marcello M. Mariani & Matteo Borghi. (2023) Artificial intelligence in service industries: customers’ assessment of service production and resilient service operations. International Journal of Production Research 0:0, pages 1-17.
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Gérson Tontini & Graziela dos Santos Bento. (2020) Integration of customers spontaneous comments with overall assessment of hospitality services. Current Issues in Tourism 23:24, pages 3025-3033.
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Gérson Tontini, Leandro Luiz Branco, Lígia Melissa Oechsler Brandt, Luciana Ronchi, Paulo Roberto Vieira de Oliveira & Ricardo Zanchett. (2020) Nonlinear antecedents of visitors’ satisfaction with the oktoberfest in Brazil. Total Quality Management & Business Excellence 31:15-16, pages 1866-1890.
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Tahir Albayrak. (2018) Classifying Daily Tour Service Attributes by Three-Factor Theory of Customer Satisfaction. Journal of Quality Assurance in Hospitality & Tourism 19:1, pages 112-125.
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Articles from other publishers (23)

Matteo Borghi & Marcello M. Mariani. (2023) Asymmetrical Influences of Service Robots’ Perceived Performance on Overall Customer Satisfaction: An Empirical Investigation Leveraging Online Reviews. Journal of Travel Research.
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Gerson Tontini, Érica de Souza Mazato, Paula Carolina Ferretti & Soraya Bachmann Sousa. (2023) Factors influencing intention to use ridesharing or intercity bus services: a nonlinear point of View. Transportation.
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Hongyan Dai, Yan Wen, Weihua Zhou, Tingting Tong & Xun Xu. (2022) Enhancing online-to-offline delivery efficiency facilitated by Industry 4.0: a personnel configuration perspective. Industrial Management & Data Systems 123:4, pages 1198-1219.
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Liu Han, Dewei Fang, Shan Sun, Lixuan Zhao, Qian Zheng, Jingxu Lan & Xue Wang. (2023) Exploring Pedestrian Satisfaction in Old and New Town: An Impact-Asymmetry Analysis. Sustainability 15:3, pages 2414.
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Wen-Fu Wang, Chun-Min Chen, Kai-Ming Jhang & Yung-Yu Su. (2022) Evaluating caregivers’ service quality perceptions: impact-range performance and asymmetry analyses. BMC Health Services Research 22:1.
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Gerson Tontini, Vânia Montibeler Krause, Luiz Fernando da Silva, Fabiana Rúbia Vieira, Thiago Santos & Josmar Andrade. (2022) What influences the behavior intention of movie theater customers? Comparing linear and nonlinear points of view. International Journal of Quality and Service Sciences 14:4, pages 652-670.
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Wen Tu Zhang, Il Young Choi, Yun Joo Hyun & Jae Kyeong Kim. (2022) Hotel Service Analysis by Penalty-Reward Contrast Technique for Online Review Data. Sustainability 14:12, pages 7340.
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Huang-Ping Yen, Jing-Wen Chang, Kung-Cheng Ho & Hao-Kai Hung. (2022) Foreign Muslim Workers’ Perspectives of the Basic Needs of Muslim-Friendly Tourist Services: An Empirical Analysis of a Non-Muslim Destination. Security and Communication Networks 2022, pages 1-17.
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Gerson Tontini, Luís Irgang, Adriana Kroenke, Ivan Hadlich, Jaime Dagostim Picolo & Josip Mikulic. (2021) How to use spontaneous customer comments to identify nonlinear background of satisfaction with restaurant services. Benchmarking: An International Journal 29:2, pages 496-521.
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Feng Hu, Hongxiu Li, Yong Liu & Thorsten Teichert. (2020) Optimizing service offerings using asymmetric impact-sentiment-performance analysis. International Journal of Hospitality Management 89, pages 102557.
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Jian-Wu Bi, Yang Liu, Zhi-Ping Fan & Jin Zhang. (2020) Exploring asymmetric effects of attribute performance on customer satisfaction in the hotel industry. Tourism Management 77, pages 104006.
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Sonja Bidmon, Ossama Elshiewy, Ralf Terlutter & Yasemin Boztug. (2020) What Patients Value in Physicians: Analyzing Drivers of Patient Satisfaction Using Physician-Rating Website Data. Journal of Medical Internet Research 22:2, pages e13830.
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Feng Hu & Rohit H. Trivedi. (2020) Mapping hotel brand positioning and competitive landscapes by text-mining user-generated content. International Journal of Hospitality Management 84, pages 102317.
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Susan A. Schroeder, David C. Fulton, Louis Cornicelli, Steven D. Cordts & Jeffrey S. Lawrence. (2019) Clarifying how hunt‐specific experiences affect satisfaction among more avid and less avid waterfowl hunters. Wildlife Society Bulletin 43:3, pages 455-467.
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Özgür Davras & Meltem Caber. (2019) Analysis of hotel services by their symmetric and asymmetric effects on overall customer satisfaction: A comparison of market segments. International Journal of Hospitality Management 81, pages 83-93.
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Gerson Tontini, Elaine Vaz, Evelásio Vieira Neto, Julio Cesar Lopes de Souza, Leonardo Anésio da Silva & Mara Paz Maurício Nowazick. (2019) Exploring the nonlinear impact of critical incidents on users’ satisfaction with healthcare services. International Journal of Health Care Quality Assurance 32:3, pages 621-634.
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Tahir Albayrak. (2019) The inclusion of competitor information in the three-factor theory of customer satisfaction. International Journal of Contemporary Hospitality Management 31:4, pages 1924-1936.
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Jaime Dagostim Picolo & Gérson Tontini. (2018) Integrating methods for the prioritization of innovations and improvements in services. Journal of Services Marketing 32:7, pages 820-834.
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Jose Weng Chou Wong & Ivan Ka Wai Lai. (2018) Evaluating value co-creation activities in exhibitions: An impact-asymmetry analysis. International Journal of Hospitality Management 72, pages 118-131.
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Gerson Tontini, Klaus Solberg Söilen & Ricardo Zanchett. (2017) Nonlinear antecedents of customer satisfaction and loyalty in third-party logistics services (3PL). Asia Pacific Journal of Marketing and Logistics 29:5, pages 1116-1135.
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Feng-Han Lin, Sang-Bing Tsai, Yu-Cheng Lee, Cheng-Fu Hsiao, Jie Zhou, Jiangtao Wang & Zhiwen Shang. (2017) Empirical research on Kano’s model and customer satisfaction. PLOS ONE 12:9, pages e0183888.
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Gérson Tontini, Graziela dos Santos Bento, Thaíse Caroline Milbratz, Barbara Kobuszewski Volles & Daniela Ferrari. (2017) Exploring the nonlinear impact of critical incidents on customers’ general evaluation of hospitality services. International Journal of Hospitality Management 66, pages 106-116.
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Gerson Tontini, Júlio Cesar da Silva, Eliane Fátima Strapazzon Beduschi, Elis Regina Mulinari Zanin & Margarete de Fátima Marcon. (2015) Nonlinear impact of online retail characteristics on customer satisfaction and loyalty. International Journal of Quality and Service Sciences 7:2/3, pages 152-169.
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