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Total Quality Management & Business Excellence Volume 27, 2016 - Issue 1-2
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Original Articles

The effect of green marketing strategy on business performance: a study of organic farms in Taiwan

Shwu-Ing WuDepartment of Business Administration, National Chin-Yi University of Technology, Taichung, TaiwanCorrespondence[email protected]
&
Syuan-Ru LinDepartment of Business Administration, National Chin-Yi University of Technology, Taichung, Taiwan
Pages 141-156 | Published online: 06 Oct 2014

Citations (21)

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Girma Tegene Demessie & Amit Shukla. (2023) The Effect of Green Marketing Strategy on Firm’s Performance in the Context of Developing Country. Journal of Global Marketing 36:3, pages 193-209.
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Chun Hu, Zeyu Xu & Shijun Chen. (2023) How do businesses achieve sustainable success and improve the quality of products in the green competitive era?. Total Quality Management & Business Excellence 34:3-4, pages 496-514.
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Yu-Shan Chen, A-Fen Huang, Ting-Yu Wang & Ying-Rong Chen. (2020) Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty. Total Quality Management & Business Excellence 31:1-2, pages 194-209.
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Articles from other publishers (18)

Tsai Chi Kuo. 2023. Microconstituents in the Environment. Microconstituents in the Environment 545 563 .
Danish Mehraj & Simranpreet Kaur. (2022) Green process innovations and firm marketing performance in the emerging markets. Business Strategy & Development 5:4, pages 424-436.
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Alieh Abadi & Mehdi Khakzand. (2022) Extracting the qualitative dimensions of agritourism for the sustainable development of Charqoli village in Iran: the promotion of vernacular entrepreneurship and environment-oriented preservation perspectives. Environment, Development and Sustainability 24:11, pages 12609-12671.
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Wenfu Wang, Dongsheng Zhang, Hongwei Wang, Qingxiang Zhu & Hakimeh Morabbi Heravi. (2022) How do businesses achieve sustainable success and gain a competitive advantage in the green era?. Kybernetes.
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Sanchita Bansal, Isha Garg & Anshita Yadav. (2020) Do firms with environmental concerns give better performance: A systematic literature review. Journal of Public Affairs 22:1.
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Burcu ZENGİN & Güliz AKSOY. (2021) Sürdürülebilir Kalkınma Anlayışının Yeşil Pazarlama Ve Yeşil Finans Açısından DeğerlendirilmesiTHE EVALUATION OF SUSTAINABLE DEVELOPMENT UNDERSTANDING IN TERMS OF GREEN MARKETING AND GREEN FINANCE. İşletme Ekonomi ve Yönetim Araştırmaları Dergisi 4:2, pages 362-379.
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Baofeng Huo, Kedi Wang & Yanming Zhang. (2021) The impact of leadership on supply chain green strategy alignment and operational performance. Operations Management Research 14:1-2, pages 152-165.
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V. Sathana, T. Velnampy & S. Rajumesh. 2021. New Horizons in Management, Leadership and Sustainability. New Horizons in Management, Leadership and Sustainability 57 79 .
Tang-Ping Chen, Ku-Yuan Lee, Pegdwende Moise Kabre & Chi-Ming Hsieh. (2020) Impacts of Educational Agritourism on Students’ Future Career Intentions: Evidence from Agricultural Exchange Programs. Sustainability 12:22, pages 9507.
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Chipo Mukonza & Ilze Swarts. (2019) The influence of green marketing strategies on business performance and corporate image in the retail sector. Business Strategy and the Environment 29:3, pages 838-845.
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Mariusz Urbański & Adnan ul Haque. (2020) Are You Environmentally Conscious Enough to Differentiate between Greenwashed and Sustainable Items? A Global Consumers Perspective. Sustainability 12:5, pages 1786.
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Yu‐Shan Chen, Shu‐Hsien Lin, Chun‐Yu Lin, Shu‐Tzu Hung, Chih‐Wei Chang & Ching‐Wen Huang. (2019) Improving green product development performance from green vision and organizational culture perspectives. Corporate Social Responsibility and Environmental Management 27:1, pages 222-231.
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Eijaz Ahmed Khan, Pradip Royhan, M. Ashiqur Rahman, Mohammed Mizanur Rahman & Ahmed Mostafa. (2019) The Impact of Enviropreneurial Orientation on Small Firms’ Business Performance: The Mediation of Green Marketing Mix and Eco-Labeling Strategies. Sustainability 12:1, pages 221.
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Tser-Yieth Chen & Chi-Jui Huang. (2019) Dual Pathways of Value Endorsement in Green Marketing. Sustainability 11:8, pages 2419.
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Hui-Chiao Chen & Chih-Hao Yang. (2019) Applying a multiple criteria decision-making approach to establishing green marketing audit criteria. Journal of Cleaner Production 210, pages 256-265.
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Serkan Kılıç & Erkan Özdemir. 2019. Green Business. Green Business 1444 1463 .
Michalis Skordoulis, Miltiadis Chalikias, Spyros Galatsidas & Garyfallos Arabatzis. 2019. Innovative Approaches and Applications for Sustainable Rural Development. Innovative Approaches and Applications for Sustainable Rural Development 205 219 .
Serkan Kılıç & Erkan Özdemir. 2018. Driving Green Consumerism Through Strategic Sustainability Marketing. Driving Green Consumerism Through Strategic Sustainability Marketing 135 154 .

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