Citations (87)
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Bang Nguyen-Viet. (2022) Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity. Journal of Food Products Marketing 28:2, pages 87-103.
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Jingwei Zhang, Md Shamirul Islam, Manimekalai Jambulingam, Weng Marc Lim & Satish Kumar. (2024) Leveraging environmental corporate social responsibility to promote green purchases: The case of new energy vehicles in the era of sustainable development. Journal of Cleaner Production 434, pages 139988.
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Leyla Leblebici Kocer, Zubeyde Senturk Ulucak & Tugba Delice Akca. (2023) The role of environmental concern in purchasing decision on organic food and the link to greenwashing. Environment, Development and Sustainability.
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Bora Ly & Romny Ly. (2023) A quantitative analysis of factors shaping attitudes toward green products among Cambodian public employees. Journal of Environmental Studies and Sciences.
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Khanh Vi Tran & Takuro Uehara. (2023) The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products. Frontiers in Communication 8.
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Francesca Bernini, Marco Giuliani & Fabio La Rosa. (2023) Measuring greenwashing: A systematic methodological literature review. Business Ethics, the Environment & Responsibility.
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Munazza Saeed, Arhum Ahmed, Erhan Boğan, Osman Abul & Ahmad Qammar. (2023) ‘Buying green’: the role of green customer-based brand equity in shaping customers’ green buying behavior. Environment, Development and Sustainability.
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Jescon J. Acevedo. (2023) A Greener Claver: A Qualitative Study of Green Marketing Strategies for Sustainable Tourism Industry. International Journal of Advanced Research in Science, Communication and Technology, pages 171-181.
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Muhammad Waqas, Meng Qingfeng, Naveed Ahmad & Muzaffar Iqbal. (2023) Green brands, customer satisfaction and sustainable performance in the Chinese manufacturing industry. Management Decision 61:11, pages 3545-3572.
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Osarodion Ogiemwonyi & Muhammad Tahir Jan. (2023) The correlative influence of consumer ethical beliefs, environmental ethics, and moral obligation on green consumption behavior. Resources, Conservation & Recycling Advances 19, pages 200171.
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Mladen Pancić, Hrvoje Serdarušić & Dražen Ćućić. (2023) Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness. Sustainability 15:16, pages 12534.
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Jing Li, Lifen Hu & Muhammad Farhan Basheer. (2023) Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption. Environment, Development and Sustainability.
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Marcus Vinícius Peixoto Carvalho E Lucena, Janaque Nunes Passinho, Sandra Cristina Serra Theodosio, Paulo Leonardo Santos Gouveia, Fernanda Costa Rosa & Wolia Costa Gomes. (2023) The Sustainable Benefits of Construction and the Perception of Cement Workers. Revista de Gestão Social e Ambiental 17:7, pages e03985.
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Anna Watson, Rozenn Perrigot & Olufunmilola (Lola) Dada. (2023) The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment.
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Bharti Ramtiyal, Paras Garg, Shubha Johari, Ajay Pal Singh Rathore & Abhilash Thakrey. (2023) Investigating the effects of corporate social responsibility on sustainable consumer purchase behavior. Journal of Global Operations and Strategic Sourcing.
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Daniel Bladt, Guido van Capelleveen & Devrim Murat Yazan. (2023) The influence of greenwashing practices on brand attitude: A multidimensional consumer analysis in Germany. Business Strategy and the Environment.
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Cao Wei, Pongsiri Kamkankaew & Suteera Sribenjachot. (2023) The Investigation of Customer Perception of Satisfaction on Brand Loyalty of the Bo Man Qing She Hotel, Xichang, China. International Journal of Sociologies and Anthropologies Science Reviews 3:4, pages 41-54.
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Na Zhang, Mingxuan Guo, Xing Bu & Chunhua Jin. (2023) Understanding green loyalty: A literature review based on bibliometric-content analysis. Heliyon 9:7, pages e18029.
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Çağatay AKDOĞAN & Yasin YILMAZTÜRK. (2023) Tüketici Yeşil Yıkama Algısının Yeşil Marka Denkliğine Etkisi: Yeşil Algılanan Risk ve Yeşil Kafa Karışıklığının Aracılık RolüThe Effect of Consumer Greenwashing Perception on Green Brand Equity: The Mediating Role of Green Perceived Risk and Green Confusion. Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 7:1, pages 169-187.
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Tai-Wei Chang. (2023) Double-edged sword effect of packaging: Antecedents and consumer consequences of a company’s green packaging design. Journal of Cleaner Production 406, pages 137037.
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Muhamad Alvi Irpansyah, Arianis Chan & Pratami Wulan Tresna. (2023) The Role of Brand on Educational Institution. Jurnal Samudra Ekonomi dan Bisnis 14:2, pages 355-366.
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A. Wren Montgomery, Thomas P. Lyon & Julian Barg. (2023) No End in Sight? A Greenwash Review and Research Agenda. Organization & Environment, pages 108602662311689.
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Célia Santos, Arnaldo Coelho & Alzira Marques. (2023) A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda. Management Review Quarterly.
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Xinyue Li, Shihan (David) Ma & Maoying Wu. (2023) What makes social media branding more effective in shaping pre-visit image: Information quality or source credibility?. Tourism Management Perspectives 46, pages 101084.
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Pankaj Tiwari. (2022) Influence of the Green Brand Image on the Green Word of Mouth of Millennials: a Mediation Study on Banks. Public Organization Review 23:1, pages 59-78.
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Saumya Singh & Divyansh Singhal. (2023) Green Cosmetic Industry and Young Consumers: Antecedents of Green Brand Preference and Loyalty. SSRN Electronic Journal.
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Saumya Singh & Divyansh Singhal. (2023) Green Cosmetic Industry and Young Consumers: Antecedents of Green Brand Preference and Loyalty. SSRN Electronic Journal.
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H.-M. Hsieh & A. Maritz. (2023) Effects of environmental product brand on corporate entrepreneurship technology and environmental competitive advantage. E3S Web of Conferences 452, pages 05006.
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Shi-Zheng Huang. (2023) Removing barriers to a sharing economy helps attain sustainable development goals in ASEAN countries. Journal of Innovation & Knowledge 8:1, pages 100300.
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Ilona Skackauskiene & Neringa Vilkaite-Vaitone. (2022) Green Marketing and Customers’ Purchasing Behavior: A Systematic Literature Review for Future Research Agenda. Energies 16:1, pages 456.
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Xiaoqian Lu, Tong Sheng, Xiaolan Zhou, Chaohai Shen & Bingquan Fang. (2022) How Does Young Consumers’ Greenwashing Perception Impact Their Green Purchase Intention in the Fast Fashion Industry? An Analysis from the Perspective of Perceived Risk Theory. Sustainability 14:20, pages 13473.
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Minh‐Tri Ha, Vo Thi Kim Ngan & Phuong N. D. Nguyen. (2022) Greenwash and green brand equity: The mediating role of green brand image, green satisfaction and green trust and the moderating role of information and knowledge. Business Ethics, the Environment & Responsibility 31:4, pages 904-922.
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Chun Chen, Hung-Bin Chen, Shih-Shuo Yeh, Liang-Yi Tseng & Tzung-Cheng Huan. (2022) Exploring tourists' purchase intention of food-related souvenirs. Tourism Management Perspectives 44, pages 101035.
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Pengshe Jia, Ying Tang & Yunqian Du. (2022) How is the value of the exhibition brand in the eyes of the audience? Based on the perspective of green practice. Frontiers in Psychology 13.
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Yongbo Sun & Binbin Shi. (2022) Impact of Greenwashing Perception on Consumers’ Green Purchasing Intentions: A Moderated Mediation Model. Sustainability 14:19, pages 12119.
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