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Leisure/Loisir Volume 46, 2022 - Issue 4
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Research Article

Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

Blend Ibrahima Department of Tourism, School of Tourism and Hospitality Management, Girne American University, Kyrenia, North Cyprus, via Mersin 10, TurkeyCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2410-765XView further author information
ORCID Icon,
Ahmad Aljarahb Department of Marketing, Faculty of Business and Economics, Girne American University, Kyrenia, North Cyprus, via Mersin 10, TurkeyORCID Iconhttps://orcid.org/0000-0001-5722-0846View further author information
ORCID Icon,
Derya Timucin Hayata Department of Tourism, School of Tourism and Hospitality Management, Girne American University, Kyrenia, North Cyprus, via Mersin 10, TurkeyView further author information
&
Eva Lahuerta-Oteroc Faculty of Business and Economics, Universidad de Salamanca and IME Business School, Salamanca, SpainORCID Iconhttps://orcid.org/0000-0003-4019-8659View further author information
ORCID Icon
Pages 599-622 | Received 23 Jun 2021, Accepted 09 Feb 2022, Published online: 30 Mar 2022

Citations (5)

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Read on this site (1)

Shaply Abdul Kareem & Pulidindi Venugopal. (2023) Examining the relationship between gastronomic experience, revisit intention, destination image and destination brand love: a moderating role of cewebrity reviews. Leisure/Loisir 0:0, pages 1-27.
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Articles from other publishers (4)

Razan Ibrahim Awwad, Blend Ibrahim, Cinoj George, Sameer Hamdan & Kiran Nair. (2023) Facts or belief: examining the effect of the cognitive dissonance on brand switching, purchase regret and satisfaction level. Global Knowledge, Memory and Communication.
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Blend Ibrahim & Ahmad Aljarah. (2023) The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach. European Journal of Innovation Management.
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Irada Osmanova, Seden Ozerden, Bassam Dalal & Blend Ibrahim. (2023) Examining the Relationship between Brand Symbolism and Brand Evangelism through Consumer Brand Identification: Evidence from Starbucks Coffee Brand. Sustainability 15:2, pages 1684.
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Ahmad Aljarah, Dima Sawaftah, Blend Ibrahim & Eva Lahuerta-Otero. (2022) The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter. European Journal of Innovation Management.
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