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Original Articles

Contemplating Place Branding Umbrellas. The Case of Coordinated National Tourism and Business Promotion in Denmark

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Pages 159-175 | Published online: 25 Jul 2008

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (11)

Kristof Van Assche, Monica Gruezmacher, Robert Summers, Vanessa Zembal & Megan Strickfaden. (2023) New Nordicities for Northern communities: exploring synergies between spatial planning and place branding in Edmonton, Alberta. Geografiska Annaler: Series B, Human Geography 0:0, pages 1-19.
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Cecilia Cassinger, Szilvia Gyimóthy & Andrea Lucarelli. (2021) 20 years of Nordic place branding research: a review and future research agenda. Scandinavian Journal of Hospitality and Tourism 21:1, pages 70-77.
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Teemu Makkonen. (2016) Cross-border shopping and tourism destination marketing: the case of Southern Jutland, Denmark. Scandinavian Journal of Hospitality and Tourism 16:sup1, pages 36-50.
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Henrik Halkier. (2014) Innovation and Destination Governance in Denmark: Tourism, Policy Networks and Spatial Development. European Planning Studies 22:8, pages 1659-1670.
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Bodil Stilling Blichfeldt & Henrik Halkier. (2014) Mussels, Tourism and Community Development: A Case Study of Place Branding Through Food Festivals in Rural North Jutland, Denmark. European Planning Studies 22:8, pages 1587-1603.
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Daniel C. Knudsen, Jillian M. Rickly-Boyd & Charles E. Greer. (2014) Myth, national identity, and the contemporary tourism site: the case of Amalienborg and Frederiksstaden. National Identities 16:1, pages 53-70.
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Cecilia Pasquinelli & Jukka Teräs. (2013) Branding Knowledge-intensive Regions: A Comparative Study of Pisa and Oulu High-Tech Brands. European Planning Studies 21:10, pages 1611-1629.
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Edward Kasabov & Usha Sundaram. (2013) A Stakeholder Approach to Branding Clusters: Pointers to a Research Agenda. Regional Studies 47:4, pages 530-543.
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Cecilia Pasquinelli. (2013) Competition, cooperation and co-opetition: unfolding the process of inter-territorial branding. Urban Research & Practice 6:1, pages 1-18.
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Anne-Mette Hjalager. (2011) The Invention of a Danish Well-being Tourism Region: Strategy, Substance, Structure, and Symbolic Action. Tourism Planning & Development 8:1, pages 51-67.
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Anette Therkelsen & Malene Gram. (2010) Branding Europe – Between Nations, Regions and Continents. Scandinavian Journal of Hospitality and Tourism 10:2, pages 107-128.
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Articles from other publishers (20)

Fatemeh Mohammadi Aydoghmish & Mojtaba Rafieian. (2022) Developing a comprehensive conceptual framework for city branding based on urban planning theory: Meta-synthesis of the literature (1990–2020). Cities 128, pages 103731.
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Zhang Lianfeng, Yu. Danko & Chen Zhuanqing. (2020) Research on Brand Marketing Based on Ukrainian Tourist Destination. Ekonomìka ta upravlìnnâ APK:2(159), pages 168-176.
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Jennifer Rowley & Sonya Hanna. (2019) Branding destinations: symbolic and narrative representations and co-branding. Journal of Brand Management 27:3, pages 328-338.
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Navin Kumar & Rajeev Kumar Panda. (2019) Place branding and place marketing: a contemporary analysis of the literature and usage of terminology. International Review on Public and Nonprofit Marketing 16:2-4, pages 255-292.
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Po-Hsin LaiGabby Walters. 2019. Reputation and Image Recovery for the Tourism Industry. Reputation and Image Recovery for the Tourism Industry.
Renaud Vuignier. (2018) La marque territoriale, outil de différenciation pour l’attractivité ? Étude empirique auprès de décideurs d’entreprise. Gestion et management public Volume 6 / n° 1:3, pages 59-75.
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Javier Salvatierra & Gabrielle Walters. (2016) The impact of human-induced environmental destruction on destination image perception and travel behaviour. Journal of Vacation Marketing 23:1, pages 73-84.
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Mechthild Donner, Fatiha Fort & Sietze Vellema. 2017. The Importance of Place: Geographical Indications as a Tool for Local and Regional Development. The Importance of Place: Geographical Indications as a Tool for Local and Regional Development 173 196 .
Alok Acharya & Zillur Rahman. (2016) Place branding research: a thematic review and future research agenda. International Review on Public and Nonprofit Marketing 13:3, pages 289-317.
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João R Freire. (2016) Managing destination brand architecture – The case of Cascais Municipality. Place Branding and Public Diplomacy 12:1, pages 78-90.
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Åsa Thelander & Filippa Säwe. (2015) The challenge of internal stakeholder support for co-creational branding strategy. Public Relations Inquiry 4:3, pages 323-341.
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Sonya Hanna & Jennifer Rowley. (2015) Towards a model of the Place Brand Web. Tourism Management 48, pages 100-112.
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Juan L. Nicolau & Francisco J. Mas. (2014) Detecting Free Riders in Collective Brands through a Hierarchical Choice Process. Journal of Travel Research 54:3, pages 288-301.
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Delphine Guex. (2015) Mises en scène patrimoniales et développement territorial : un modèle inspiré des Alpes. Revue d’Économie Régionale & Urbaine décembre:5, pages 885-904.
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Cecilia Pasquinelli. (2013) Branding as Urban Collective Strategy-making: The Formation of NewcastleGateshead’s Organisational Identity. Urban Studies 51:4, pages 727-743.
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Fatimazohra El Aouni, Rosalía Cascón-Pereira & Ana Beatriz Hernández-Lara. (2013) The role of emigrants in the construction of a destination brand: a new research line. Tourism and hospitality management 19:1, pages 35-47.
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Carina Ren & Szilvia Gyimóthy. (2013) Transforming and contesting nation branding strategies: Denmark at the Expo 2010. Place Branding and Public Diplomacy 9:1, pages 17-29.
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Andrea Sartori, Cristina Mottironi & Magda Antonioli Corigliano. (2012) Tourist destination brand equity and internal stakeholders. Journal of Vacation Marketing 18:4, pages 327-340.
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Claude Chailan & Francis Ille. 2012. Internationalization of Emerging Economies and Firms. Internationalization of Emerging Economies and Firms 320 342 .
Can-Seng Ooi & Jesper Strandgaard Pedersen. (2010) City branding and film festivals: Re-evaluating stakeholder's relations. Place Branding and Public Diplomacy 6:4, pages 316-332.
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