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Mass Communication and Society Volume 19, 2016 - Issue 3
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Articles

Gender Stereotypes in Spanish- and English-Language Television Advertisements in the United States

Michael PrielerSchool of CommunicationHallym UniversityCorrespondence[email protected]
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Pages 275-300 | Published online: 25 Jan 2016

Citations (13)

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Read on this site (4)

Aditi Paul & Saifuddin Ahmed. (2021) Sticking to stereotypes: A cross-cultural analysis of gender portrayals in homepage advertisements of online dating sites in 51 countries. The Social Science Journal 0:0, pages 1-15.
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Maria Elena Aramendia-Muneta, Cristina Olarte-Pascual & Leonidas Hatzithomas. (2020) Gender stereotypes in original digital video advertising. Journal of Gender Studies 29:4, pages 403-419.
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Erica Scharrer & Greg Blackburn. (2018) Cultivating Conceptions of Masculinity: Television and Perceptions of Masculine Gender Role Norms. Mass Communication and Society 21:2, pages 149-177.
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Alexander Sink & Dana Mastro. (2017) Depictions of Gender on Primetime Television: A Quantitative Content Analysis. Mass Communication and Society 20:1, pages 3-22.
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Articles from other publishers (9)

Miglena Sternadori & Alan Abitbol. (2022) How Male Consumers Respond to “Enlightened Manvertising” Campaigns. Journal of Advertising Research 62:1, pages 87-101.
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Carolin Scheifele, Melanie C. Steffens & Colette Van Laar. (2021) Which representations of their gender group affect men’s orientation towards care? the case of parental leave-taking intentions. PLOS ONE 16:12, pages e0260950.
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Qurat-ul-Ain Malik & Bushra Hameed-ur-Rahman. (2021) Gender Stereotyping in TV Drama in Pakistan: A Longitudinal Study. Pertanika Journal of Social Sciences and Humanities 29:1.
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Mohammed El Hazzouri, Sergio W. Carvalho & Kelley Main. (2020) Dissociative threat: underperforming to distance the self from undesirable groups. European Journal of Marketing 55:3, pages 814-839.
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Jörg Matthes & Michael Prieler. (2020) Nudity of Male and Female Characters in Television Advertising Across 13 Countries. Journalism & Mass Communication Quarterly 97:4, pages 1101-1122.
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Kathrin Karsay, Jörg Matthes & Valerie Fröhlich. (2020) Gender role portrayals in television advertisements: Do channel characteristics matter?. Communications 45:1, pages 28-52.
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Namrata Sandhu. (2019) Fueling Gender Stereotypes: A Content Analysis of Automobile Advertisements. Business Perspectives and Research 7:2, pages 163-178.
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Aishwarya Narayan & Sushma Nayak. 2019. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes 65 83 .
Luis‐Alberto Casado‐Aranda, Laura Nynke Van der Laan & Juan Sánchez‐Fernández. (2018) Neural correlates of gender congruence in audiovisual commercials for gender‐targeted products: An fMRI study. Human Brain Mapping 39:11, pages 4360-4372.
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