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Original Articles

Predictors of Multitasking with Media: Media Factors and Audience Factors

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Pages 364-384 | Published online: 05 Dec 2007

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (36)

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Bridget Rubenking. (2016) Multitasking With TV: Media Technology, Genre, and Audience Influences. Communication Research Reports 33:4, pages 324-331.
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Claire M. Segijn, Hilde A.M. Voorveld & Edith G. Smit. (2016) The Underlying Mechanisms of Multiscreening Effects. Journal of Advertising 45:4, pages 391-402.
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Snezhanka Kazakova, Veroline Cauberghe, Mario Pandelaere & Patrick De Pelsmacker. (2015) Can't See the Forest for the Trees? The Effect of Media Multitasking on Cognitive Processing Style. Media Psychology 18:4, pages 425-450.
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Se-Hoon Jeong & Yoori Hwang. (2015) Multitasking and Persuasion: The Role of Structural Interference. Media Psychology 18:4, pages 451-474.
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Beatriz Martín-Luengo, Karlos Luna & Malen Migueles. (2014) The influence of thematic congruency, typicality and divided attention on memory for radio advertisements. Memory 22:7, pages 759-769.
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AndreaD. Guastello, StephenJ. Guastello & DeniseD. Guastello. (2014) Personality trait theory and multitasking performance: implications for ergonomic design. Theoretical Issues in Ergonomics Science 15:5, pages 432-450.
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Brittany R.-L. Duff, Gunwoo Yoon, Zongyuan (Glenn) Wang & George Anghelcev. (2014) Doing It All: An Exploratory Study of Predictors of Media Multitasking. Journal of Interactive Advertising 14:1, pages 11-23.
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Inge Boot, Jochen Peter & Johanna M. F. van Oosten. (2014) Impersonal Sex Orientation and Multitasking Influence the Effect of Sexual Media Content on Involvement With a Sexual Character. Media Psychology 17:1, pages 55-77.
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Hilde A. M. Voorveld & Margot van der Goot. (2013) Age Differences in Media Multitasking: A Diary Study. Journal of Broadcasting & Electronic Media 57:3, pages 392-408.
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Ran Wei & Huang Jinhua. (2009) The Mobile Phone as the Third Screen?: An Adoption Study of Mobile TV in China. Media Asia 36:4, pages 187-193.
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