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Media Psychology Volume 11, 2008 - Issue 2
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Original Articles

Targeted Audiences in Anti-Drug Ads: Message Cues, Perceived Exposure, Perceived Effects, and Support for Funding

Patrick C. Meirick University of Oklahoma,
Pages 283-309 | Published online: 23 Jun 2008

Citations (5)

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Read on this site (3)

Martin Eisend. (2017) The Third-Person Effect in Advertising: A Meta-Analysis. Journal of Advertising 46:3, pages 377-394.
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Ven-Hwei Lo, Ran Wei, Xiao Zhang & Lei Guo. (2016) Theoretical and methodological patterns of third-person effect research: a comparative thematic analysis of Asia and the world. Asian Journal of Communication 26:6, pages 583-604.
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Ran Wei, Ven-Hwei Lo, Hung-Yi Lu & Hsin-Ya Hou. (2015) Examining multiple behavioral effects of third-person perception: Evidence from the news about Fukushima nuclear crisis in Taiwan. Chinese Journal of Communication 8:1, pages 95-111.
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Articles from other publishers (2)

Wan Chi Leung & Ven-Hwei Lo. (2015) Perceived Harm of Online Drug-Encouraging Messages. Youth & Society 47:6, pages 850-872.
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Patrick Walsh, Matthew H. Zimmerman, Galen Clavio & Antonio S. Williams. (2013) Comparing Brand Awareness Levels of In-Game Advertising in Sport Video Games Featuring Visual and Verbal Communication Cues. Communication & Sport 2:4, pages 386-404.
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