1,250
Views
49
CrossRef citations to date
0
Altmetric
Original Articles

Reconceptualizing Excitation Transfer as Motivational Activation Changes and a Test of the Television Program Context Effects

&
Pages 68-92 | Received 13 Jul 2006, Published online: 12 Mar 2012

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (20)

Minkyo Lee, Alex C. Gang, Dae Yeon Kim, In Sung Yeo & Paul M. Pedersen. (2023) The Role of Emotions in Team-licensed Merchandise Consumption: Examining the Relationships among Team Identification, Team Performance, Emotions, and Purchase Intention. Journal of Global Sport Management 0:0, pages 1-20.
Read now
Minkyo Lee, Robert F. Potter & Jingjing Han. (2023) Motivational system approach to understand ad processing following various game outcomes. Sport Management Review 26:4, pages 517-539.
Read now
Steven Bellman, Robert F. Potter, Jennifer A. Robinson & Duane Varan. (2021) The effectiveness of various video ad-choice formats. Journal of Marketing Communications 27:6, pages 631-650.
Read now
Byron Reeves, Nilam Ram, Thomas N. Robinson, James J. Cummings, C. Lee Giles, Jennifer Pan, Agnese Chiatti, Mj Cho, Katie Roehrick, Xiao Yang, Anupriya Gagneja, Miriam Brinberg, Daniel Muise, Yingdan Lu, Mufan Luo, Andrew Fitzgerald & Leo Yeykelis. (2021) Screenomics: A Framework to Capture and Analyze Personal Life Experiences and the Ways that Technology Shapes Them. Human–Computer Interaction 36:2, pages 150-201.
Read now
Richard Huskey, Shelby Wilcox, Russell B. Clayton & Justin Robert Keene. (2020) The limited capacity model of motivated mediated message processing: meta-analytically summarizing two decades of research. Annals of the International Communication Association 44:4, pages 322-349.
Read now
Jingjing Han & Annie Lang. (2020) It’s a journey: from media effects to dynamic systems. Media Psychology 23:3, pages 415-435.
Read now
Minkyo Lee, Robert F. Potter & Paul M. Pedersen. (2019) The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising: A dynamic motivational systems approach. European Sport Management Quarterly 19:5, pages 605-624.
Read now
Kristen Harrison, Lia Vallina, Amelia Couture, Halie Wenhold & Jessica D. Moorman. (2019) Sensory curation: theorizing media use for sensory regulation and implications for family media conflict. Media Psychology 22:4, pages 653-688.
Read now
Kristen Harrison. (2019) Rude or shrewd? Reframing media devices as care structures and child use as accommodation. Journal of Children and Media 13:3, pages 367-375.
Read now
Saleem Alhabash, Nasser Almutairi, Chen Lou & Wonkyung Kim. (2019) Pathways to Virality: Psychophysiological Responses Preceding Likes,Shares, Comments, and Status Updates on Facebook. Media Psychology 22:2, pages 196-216.
Read now
Jacob T. Fisher, Justin Robert Keene, Richard Huskey & René Weber. (2018) The limited capacity model of motivated mediated message processing: taking stock of the past. Annals of the International Communication Association 42:4, pages 270-290.
Read now
Talé A. Mitchell & Michelle R. Nelson. (2018) Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer?. Journal of Current Issues & Research in Advertising 39:2, pages 206-219.
Read now
Omotayo O. Banjo, Zheng Wang, Osei Appiah, Christopher Brown, Whitney Walther-Martin, John Tchernev, Alexander Hedstrom & Matthew Irwin. (2017) Experiencing Racial Humor with Outgroups: A Psychophysiological Examination of Co-Viewing Effects. Media Psychology 20:4, pages 607-631.
Read now
Justin Robert Keene & Annie Lang. (2016) Dynamic motivated processing of emotional trajectories in public service announcements. Communication Monographs 83:4, pages 468-485.
Read now
Kathleen Beullens, Nancy Rhodes & Steven Eggermont. (2016) Behavioral Activation and Inhibition as Moderators of the Relationship Between Music Video-Viewing and Joyriding Attitudes. Media Psychology 19:2, pages 181-202.
Read now
Steven Bellman, Brooke Wooley & Duane Varan. (2016) Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software. Journal of Advertising 45:1, pages 72-77.
Read now

Articles from other publishers (29)

Mu-Jung Cho, Byron Reeves, Nilam Ram & Thomas N. Robinson. (2023) Balancing media selections over time: Emotional valence, informational content, and time intervals of use. Heliyon 9:12, pages e22816.
Crossref
ShiNa Li, Ting Lyu, Sangwon Park & Youngjoon Choi. (2023) Spillover effects in destination advertising: An electroencephalography study. Annals of Tourism Research 102, pages 103623.
Crossref
Mu-Jung Cho, Byron ReevesThomas N. RobinsonNilam Ram. (2023) Media Production on Smartphones: Analysis of the Timing, Content, and Context of Message Production Using Real-World Smartphone Use Data. Cyberpsychology, Behavior, and Social Networking.
Crossref
Tianjiao (Grace) Wang & Rachel L. Bailey. (2023) Does Sequence Matter?. Journal of Media Psychology 35:2, pages 120-129.
Crossref
Kelsey Prena, Deanna Molina, Vilesha Waller, Hu Cheng & Sharlene D. Newman. (2023) Using Neuroimaging Techniques to Link Game Rewards to Memory Through Activity in the Hippocampus. Journal of Media Psychology 35:1, pages 28-39.
Crossref
Wineke Smid, Klaartje Schepers, Eveline Schippers & Nikki Schouten. 2023. Seksuele problemen. Seksuele problemen 269 296 .
Minkyo Lee & Glenna L. Read. (2022) Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising. Communication & Sport, pages 216747952211475.
Crossref
Eveline E. Schippers, Wineke J. Smid, Stephanie Both & Johannes H. Smit. (2022) Excitation Transfer Between Sexual Arousal and Other Emotions in a Community Sample. Archives of Sexual Behavior 51:8, pages 3905-3918.
Crossref
Perina Siegenthaler, Alexander Ort & Andreas Fahr. (2021) The influence of valence shifts in fear appeals on message processing and behavioral intentions: A moderated mediation model. PLOS ONE 16:9, pages e0255113.
Crossref
Eveline E. Schippers, Wineke J. Smid, Anna Laura Huckelba, Larissa M. Hoogsteder, Aartjan T.F. Beekman & Jan H. Smit. (2021) Exploratory Factor Analysis of Unusual Sexual Interests. The Journal of Sexual Medicine 18:9, pages 1615-1631.
Crossref
Beth L. Fossen & Alexander Bleier. (2021) Online program engagement and audience size during television ads. Journal of the Academy of Marketing Science 49:4, pages 743-761.
Crossref
Glenna L Read. (2020) Processing Ambiguous Social Identity: Disclosure of Identity and Phenotypic Prototypicality Affect Processing and Evaluation of Persuasive Messages. Journal of Communication 70:5, pages 693-720.
Crossref
R. Glenn Cummins. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology 1 9 .
Duane Varan, Magda Nenycz-Thiel, Rachel Kennedy & Steven Bellman. (2020) The Effects of Commercial Length On Advertising Impact. Journal of Advertising Research 60:1, pages 54-70.
Crossref
Eun Sook Kwon, Karen Whitehill King, Greg Nyilasy & Leonard N. Reid. (2019) Impact of Media Context On Advertising Memory. Journal of Advertising Research 59:1, pages 99-128.
Crossref
Steven Bellman, Ziad H.S. Abdelmoety, Jamie Murphy, Shruthi Arismendez & Duane Varan. (2018) Brand safety: the effects of controversial video content on pre-roll advertising. Heliyon 4:12, pages e01041.
Crossref
Steven Bellman. 2017. The International Encyclopedia of Communication Research Methods. The International Encyclopedia of Communication Research Methods 1 20 .
Glenn Leshner. 2017. The International Encyclopedia of Communication Research Methods. The International Encyclopedia of Communication Research Methods 1 15 .
Kapil Khandeparkar & Abhishek. (2017) Influence of media context on humorous advertising effectiveness. Marketing Intelligence & Planning 35:2, pages 259-276.
Crossref
R. Glenn Cummins. 2017. The International Encyclopedia of Media Effects. The International Encyclopedia of Media Effects 1 9 .
Thomas Chesney, Swee-Hoon Chuah, Robert Hoffmann & Jeremy Larner. (2017) The influence of influence: The effect of task repetition on persuaders and persuadees. Decision Support Systems 94, pages 12-18.
Crossref
Rabindra A. Ratan & Michael Dawson. (2016) When Mii Is Me. Communication Research 43:8, pages 1065-1093.
Crossref
Narine S. Yegiyan. (2015) Explicating the Emotion Spillover Effect. Journal of Media Psychology 27:3, pages 134-145.
Crossref
Kerry S. O’Brien, Sherilene Carr, Jason Ferris, Robin Room, Peter Miller, Michael Livingston, Kypros Kypri & Dermot Lynott. (2015) Alcohol Advertising in Sport and Non-Sport TV in Australia, during Children’s Viewing Times. PLOS ONE 10:8, pages e0134889.
Crossref
Zheng Wang, Mao Vang, Kathryn Lookadoo, John M. Tchernev & Cody Cooper. (2015) Engaging High-Sensation Seekers: The Dynamic Interplay of Sensation Seeking, Message Visual-Auditory Complexity and Arousing Content. Journal of Communication 65:1, pages 101-124.
Crossref
Zheng Wang. (2014) Bridging Media Processing and Selective Exposure. Communication Research 41:8, pages 1064-1087.
Crossref
Annie Lang, Ashley Sanders-Jackson, Zheng Wang & Bridget Rubenking. (2012) Motivated message processing: How motivational activation influences resource allocation, encoding, and storage of TV messages. Motivation and Emotion 37:3, pages 508-517.
Crossref
Zheng Wang, Tyler Solloway, John M. Tchernev & Bethany Barker. (2012) Dynamic Motivational Processing of Antimarijuana Messages: Coactivation Begets Attention. Human Communication Research 38:4, pages 485-509.
Crossref
Zheng Wang, John M. Tchernev & Tyler Solloway. (2012) A dynamic longitudinal examination of social media use, needs, and gratifications among college students. Computers in Human Behavior 28:5, pages 1829-1839.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.