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Media Psychology Volume 15, 2012 - Issue 2
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Original Articles

When Distant Others Matter More: Perceived Effectiveness for Self and Other in the Child Abuse PSA Context

Hye-Jin Paek Department of Advertising and Public Relations, Hanyang University, Ansan, South Korea
,
Thomas Hove Department of Advertising and Public Relations, Hanyang University, Ansan, South Korea
,
Mikyoung Kim Cheil Communication Sciences Institute, Seoul, Korea
,
Hyun Ju Jeong School of Journalism and Telecommunications, College of Communications and Information Studies, University of Kentucky, Lexington, Kentucky, USA
&
James Price Dillard Department of Communication Arts & Sciences, Pennsylvania State University, University Park, Pennsylvania, USA
Pages 148-174 | Published online: 29 May 2012

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T. Franklin Waddell. (2020) The Authentic (And Angry) Audience. Digital Journalism 8:2, pages 249-266.
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T. Franklin Waddell. (2018) A Robot Wrote This?. Digital Journalism 6:2, pages 236-255.
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Martin Eisend. (2017) The Third-Person Effect in Advertising: A Meta-Analysis. Journal of Advertising 46:3, pages 377-394.
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Guang-Xin Xie. (2016) Deceptive advertising and third-person perception: The interplay of generalized and specific suspicion. Journal of Marketing Communications 22:5, pages 494-512.
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Vivienne S.Y. Leung & Kimmy Cheng. (2016) Consumers’ perception toward the content and marketing strategies of disease prevention PSAs in Hong Kong. International Journal of Health Promotion and Education 54:4, pages 162-171.
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Marco Yzer, Susan LoRusso & Rebekah H. Nagler. (2015) On the Conceptual Ambiguity Surrounding Perceived Message Effectiveness. Health Communication 30:2, pages 125-134.
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Articles from other publishers (10)

Annelise Mennicke, Erika Montanaro, Jessamyn Bowling, Anvi Tirunagari, Madi Williams, Bridget N. Jules, Sydney Campbell, Hannah Carlson, Shayna Farris, Victoria McClare, Neha Kissler, Alyssa McGonagle, Phoebe Pruneda, Gabrielle Haley, Sarah McMahon, Christopher J. Correia, Erin Meehan, J. Kevin Benson, Jessica Willard, Abigail Post, Sean McCabe, C. Austin Coates & Alexa Sotiroff. (2022) A Systematic Review of Validated Measures of U.S.-Based Bystander Intervention-Related Constructs. Trauma, Violence, & Abuse 24:5, pages 3732-3747.
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T. Franklin Waddell, Holly Overton & Robert McKeever. (2022) Does sample source matter for theory? Testing model invariance with the influence of presumed influence model across Amazon Mechanical Turk and Qualtrics Panels. Computers in Human Behavior 137, pages 107416.
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Marcel Finkel & Nicole C. Krämer. (2022) Humanoid Robots – Artificial. Human-like. Credible? Empirical Comparisons of Source Credibility Attributions Between Humans, Humanoid Robots, and Non-human-like Devices. International Journal of Social Robotics 14:6, pages 1397-1411.
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T Franklin Waddell. (2017) What does the crowd think? How online comments and popularity metrics affect news credibility and issue importance. New Media & Society 20:8, pages 3068-3083.
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Ziying Mo, Matthew Tingchi Liu & Yongdan Liu. (2018) Effects of functional green advertising on self and others. Psychology & Marketing 35:5, pages 368-382.
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Kim, Haeyoung & Miri Moon. (2017) 담뱃갑 경고그림 유형과 선행요인에 따른 설득 효과: 이익프레임과 손실프레임 간 비교 분석을 중심으로. Korean Journal of Journalism & Communication Studies 61:4, pages 147-180.
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백혜진. (2016) How Fear and Perceived Effectiveness of Antismoking Messages Affect Smokers’ Quitting Intention: Application of Stage of Change. Journal of Public Relations 20:2, pages 1-27.
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Michael E. Huge & Carroll J. Glynn. (2014) Perceiving Penn State. Communication Research 42:7, pages 922-938.
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Guang-Xin Xie & Jessie M. Quintero Johnson. (2015) Examining the Third-Person Effect of Baseline Omission in Numerical Comparison: The Role of Consumer Persuasion Knowledge. Psychology & Marketing 32:4, pages 438-449.
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Hye-Jin Paek, Hyegyu Lee & Thomas Hove. (2014) The role of collectivism orientation in differential normative mechanisms: A cross-national study of anti-smoking public service announcement effectiveness. Asian Journal of Social Psychology 17:3, pages 173-183.
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