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Media Psychology Volume 16, 2013 - Issue 3
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Original Articles

“I, Me, Mine” or “Us, We, Ours?”: The Influence of Cultural Psychology on Web-Based Customization

Cong Li School of Communication, University of Miami, Coral Gables, Florida, USA
&
Sriram Kalyanaraman School of Journalism and Mass Communication, University of North Carolina at Chapel Hill, Chapel Hill, North Carolina, USA
Pages 272-294 | Published online: 02 Sep 2013

Citations (10)

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Read on this site (1)

Hyejin Bang, Dongwon Choi, Bartosz W. Wojdynski & Yen-I Lee. (2019) How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism. International Journal of Advertising 38:8, pages 1116-1138.
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Articles from other publishers (9)

Maud Dampérat, Eline Jongmans, Florence Jeannot & Tanguy Giuffrida. (2022) Etude de l’influence de l’e-personnalisation sur l’expérience en ligne de consommateurs en situation d’incapacités : la facilité d’utilisation comme source de plaisir. Recherche et Applications en Marketing (French Edition) 37:4, pages 93-128.
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Maud Dampérat, Eline Jongmans, Florence Jeannot & Tanguy Giuffrida. (2022) Studying the influence of e-personalisation on the online experience of consumers with disabilities: Ease of use as a source of pleasure. Recherche et Applications en Marketing (English Edition) 37:3, pages 86-120.
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Cong Li. (2019) Message‐to‐person versus person‐to‐message: An alternative way to conceptualize personalized advertising. Psychology & Marketing 36:12, pages 1237-1248.
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Cong Li. (2019) The placebo effect in web-based personalization. Telematics and Informatics 44, pages 101267.
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Cong Li, Jiangmeng Liu & Cheng Hong. (2018) The Effect of Preference Stability and Extremity on Personalized Advertising. Journalism & Mass Communication Quarterly 96:2, pages 406-427.
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Cong Li & Jiangmeng Liu. (2017) A name alone is not enough: A reexamination of web-based personalization effect. Computers in Human Behavior 72, pages 132-139.
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Lucy L. Gu, Dorothy Skierkowski, Paul Florin, Karen Friend & Yinjiao Ye. (2016) Facebook, Twitter, & Qr codes: An exploratory trial examining the feasibility of social media mechanisms for sample recruitment. Computers in Human Behavior 60, pages 86-96.
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Cong Li. (2016) When does web-based personalization really work? The distinction between actual personalization and perceived personalization. Computers in Human Behavior 54, pages 25-33.
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Sriram “Sri” Kalyanaraman & Bartosz W. Wojdynski. 2015. The Handbook of the Psychology of Communication Technology. The Handbook of the Psychology of Communication Technology 425 444 .

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