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Media Psychology Volume 18, 2015 - Issue 4
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Original Articles

An Observational Study on How Situational Factors Influence Media Multitasking With TV: The Role of Genres, Dayparts, and Social Viewing

Hilde A. M. VoorveldAmsterdam School of Communication Research, Department of Communication, University of Amsterdam, Amsterdam, The NetherlandsCorrespondence[email protected]
&
Vijay ViswanathanMedill School, Northwestern University, Evanston, Illinois, USA
Pages 499-526 | Received 09 Apr 2013, Accepted 01 Dec 2013, Published online: 21 May 2014

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Bridget Rubenking. (2016) Multitasking With TV: Media Technology, Genre, and Audience Influences. Communication Research Reports 33:4, pages 324-331.
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